Channel Marketing Leader

Zoom - Boston, MA

Full-time - Senior

Remote - Boston, MA

Administrative and Support Services

About the position

The Channel Marketing Leader at Zoom is a strategic role focused on enhancing channel marketing efforts across the Americas. This position is responsible for developing and executing a comprehensive channel marketing strategy that aligns with Zoom's business objectives, empowering partners, and driving revenue growth through the channel ecosystem. The role requires collaboration with various teams to strengthen channel relationships and implement data-driven marketing initiatives.

Responsibilities

• Develop and execute a channel marketing strategy for the Americas that aligns with Zoom's business goals.
• Focus on growth and market share expansion through channel partners.
• Oversee co-marketing, enablement, and partner engagement initiatives to communicate Zoom's value across the channel.
• Lead and develop a high-performing channel marketing team.
• Partner with the COE, Channel Account Managers, Field Sales, and Regional Marketing to align channel activities with broader goals.
• Work with senior leaders to share channel marketing insights, updates, and results to ensure strategic alignment and support.
• Create and launch programs for partner enablement, demand generation, and customer acquisition to strengthen Zoom's position as a preferred provider.
• Lead training and enablement to enhance partner readiness, equipping partners with resources to promote and sell Zoom.
• Set KPIs, dashboards, and reporting systems to assess program impact and identify areas for improvement.
• Use data analysis to guide strategic adjustments and optimise Return on Investment, driving growth metrics.

Requirements

• 10+ years experience in channel marketing or partner marketing, with experience in a SaaS or technology environment.
• Proven track record of building and executing channel marketing strategies that drive results.
• Great relationship management skills, with a history of collaborating across teams to support complex, multifaceted marketing initiatives.
• Highly organised, data-driven, and comfortable working in a dynamic, results-oriented environment.

Benefits

• Comprehensive benefits program to support physical, mental, emotional, and financial health.
• Support for work-life balance and community contributions.
• Opportunities for career advancement in a diverse and inclusive environment.