Channel Marketing Leader

Zoom - Cheyenne, WY

Full-time - Senior

Remote - Cheyenne, WY

Administrative and Support Services

About the position

The Channel Marketing Leader will drive and enhance Zoom's channel marketing efforts across the Americas. This strategic role focuses on developing and executing a channel marketing plan, empowering partners, and driving revenue growth through the channel ecosystem. The position requires expertise in SaaS channel marketing and aims to strengthen channel relationships and lead co-marketing programs.

Responsibilities

• Develop and execute a channel marketing strategy for the Americas that aligns with Zoom's business goals.
• Focus on growth and market share expansion through channel partners.
• Oversee co-marketing, enablement, and partner engagement initiatives to communicate Zoom's value across the channel.
• Lead and develop a high-performing channel marketing team.
• Partner with the COE, Channel Account Managers, Field Sales, and Regional Marketing to align channel activities with broader goals.
• Work with senior leaders to share channel marketing insights, updates, and results to ensure strategic alignment and support.
• Create and launch programs for partner enablement, demand generation, and customer acquisition to strengthen Zoom's position as a preferred provider.
• Lead training and enablement to enhance partner readiness, equipping partners with resources to promote and sell Zoom.
• Set KPIs, dashboards, and reporting systems to assess program impact and identify areas for improvement.
• Use data analysis to guide strategic adjustments and optimise Return on Investment, driving growth metrics.

Requirements

• 10+ years experience in channel marketing or partner marketing, with experience in a SaaS or technology environment.
• Proven track record of building and executing channel marketing strategies that drive results.
• Great relationship management skills, with a history of collaborating across teams to support complex, multifaceted marketing initiatives.
• Highly organised, data-driven, and comfortable working in a dynamic, results-oriented environment.

Benefits

• Comprehensive benefits program to support physical, mental, emotional, and financial health.
• Support for work-life balance and community contributions.