Channel Marketing Leader

Zoom - Charleston, WV

Full-time

Remote - Charleston, WV

Administrative and Support Services

About the position

The Channel Marketing Leader will drive and enhance Zoom's channel marketing efforts across the Americas. This role focuses on developing and executing a strategic channel marketing plan, empowering partners, and driving revenue growth through the channel ecosystem. The position requires expertise in SaaS channel marketing and aims to strengthen channel relationships and lead co-marketing programs.

Responsibilities

• Develop and execute a channel marketing strategy for the Americas that aligns with Zoom's business goals.
• Focus on growth and market share expansion through channel partners.
• Oversee co-marketing, enablement, and partner engagement initiatives to communicate Zoom's value across the channel.
• Lead and develop a high-performing channel marketing team.
• Partner with the COE, Channel Account Managers, Field Sales, and Regional Marketing to align channel activities with broader goals.
• Work with senior leaders to share channel marketing insights, updates, and results to ensure strategic alignment and support.
• Create and launch programs for partner enablement, demand generation, and customer acquisition to strengthen Zoom's position as a preferred provider.
• Lead training and enablement to enhance partner readiness, equipping partners with resources to promote and sell Zoom.
• Set KPIs, dashboards, and reporting systems to assess program impact and identify areas for improvement.
• Use data analysis to guide strategic adjustments and optimise Return on Investment, driving growth metrics.

Requirements

• 10+ years experience in channel marketing or partner marketing, with experience in a SaaS or technology environment.
• Proven track record of building and executing channel marketing strategies that drive results.
• Great relationship management skills, with a history of collaborating across teams to support complex, multifaceted marketing initiatives.
• Highly organised, data-driven, and comfortable working in a dynamic, results-oriented environment.

Benefits

• Comprehensive benefits program to support physical, mental, emotional, and financial health.
• Support for work-life balance.
• Opportunities to contribute to the community.