Lee Kum Kee Company Limited - City of Industry, CA
posted about 2 months ago
The Channel Marketing Manager (Content Specialist) at Lee Kum Kee will play a pivotal role in planning, creating, and executing digital and social media content aimed at enhancing customer engagement and driving sales within the Asian food service segment in the U.S. and Canada. This position is essential for promoting the company's products and services, ensuring they meet the objectives set for the Asian Channel, which includes retail, foodservice, and industrial sectors. The successful candidate will develop strategies that resonate with chefs and restaurant owners, focusing on their unique needs and preferences. In this role, the manager will be responsible for understanding the dynamics of the food service market, particularly the Asian segment, and leveraging this knowledge to create loyalty and reward programs that foster long-term relationships with customers. The manager will lead digital and social campaigns, overseeing all aspects from briefing to execution, optimization, and evaluation. A key part of the job will involve utilizing the company app to gather customer insights and feedback, which will inform strategies to enhance the customer experience. The Channel Marketing Manager will also collaborate with various stakeholders, including chefs, agencies, and internal teams, to produce engaging content such as recipes, images, and videos. This role requires a proactive approach to staying informed about global and local food trends, which will help in promoting product usage and inspiring menu development within the chef community. The manager will be tasked with managing individual projects, ensuring they are completed within specified timelines and budgets, while also being adaptable to other duties as assigned.