Channel Marketing Manager

American Woodmark - Winchester, VA

Full-time - Mid Level

Remote - Winchester, VA

5,001-10,000 employees

Merchant Wholesalers, Durable Goods

About the position

The Channel Manager at American Woodmark is responsible for developing and executing marketing strategies for a targeted segment of the business. This role involves managing the new product life cycle, providing strategic input to key company initiatives, and ensuring effective program launches. The Channel Manager will integrate product and marketing strategies, focusing on pricing, competitive positioning, and market placement to enhance customer satisfaction and drive business growth.

Responsibilities

• Develop and execute business plans and brand portfolio strategy for channel segment.
• Lead cross-functional teams and meetings engaging sales, product management, customer care, quality, engineering, and finance.
• Serve as Program/Project Manager for new product launches.
• Create launch presentations and videos to communicate product introductions and discontinuances.
• Establish marketing plans to drive brand voice in the channel and train sales teams on brand programs.
• Build and execute strategy for channel merchandising including marketing visual and digital assets, product retail packaging, and physical assets for showrooms.
• Track market trends and conduct competitive price analysis.
• Manage agency relationships and identify opportunities for improved process efficiency.
• Engage Product Management team to develop new products and drive new technology discovery.

Requirements

• Minimum of 5 years of experience in marketing, sales, business development, project management, product management, or similar experience.
• Experience in leading teams.
• Bachelor's degree in business, marketing, or related field preferred; graduate degree is a plus.
• Advanced planning, project management, and organizational skills.
• Strong analytical skills and technical acumen.
• Advanced oral and written communication skills, including experience with business presentations.
• Ability to build effective business relationships with internal/external clients.

Nice-to-haves

• Experience with marketing technology.
• Creativity and attention to detail.
• Adaptability to a fast-paced, dynamic work environment.

Benefits

• Competitive Compensation
• Health Care Benefits
• Paid Holidays
• Paid Vacation Days
• Paid Sick Days
• 401(k) Match
• Tuition Assistance
• Relocation Assistance when available