Channel Marketing Manager

Arrow Fastener - Saddle Brook, NJ

Full-time - Mid Level

Saddle Brook, NJ

Machinery Manufacturing

About the position

The Channel Marketing Manager is responsible for formulating and executing comprehensive marketing plans that align with organizational goals and respond to market trends. This role involves leading promotional campaigns, analyzing marketing data, managing budgets, and collaborating with various teams to ensure effective product launches and marketing strategies.

Responsibilities

• Formulate and execute comprehensive marketing plans, policies, and strategies that align with organizational goals.
• Lead the development and execution of promotional campaigns, including tradeshows and events.
• Gather, track, and analyze data from marketing campaigns to assess performance metrics and ROI.
• Leverage insights to optimize future campaigns and activities.
• Develop and manage marketing budgets, ensuring cost-efficiency.
• Collaborate with financial teams to estimate potential sales and allocate resources effectively.
• Partner with product development, sales, and buying teams to forecast product demand.
• Continuously evaluate the effectiveness of marketing campaigns through data analysis.
• Provide regular updates and reports to senior management and stakeholders on campaign progress.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• 5+ years of experience in marketing, focusing on channel marketing or multi-channel campaign management.
• Strong understanding of marketing strategies, campaign execution, and budget management.
• Proficiency in data analysis tools and marketing platforms (e.g., Google Analytics, CRM systems).
• Excellent organizational, communication, and project management skills.

Nice-to-haves

• Experience managing events, tradeshows, and large-scale promotional activities.
• Strong leadership and team management abilities.
• Creative and strategic thinker capable of developing innovative marketing solutions.