Cherry Lane Theatre, Marketing Director

$90,000 - $120,000/Yr

A24 Films - New York, NY

Full-time - Mid Level

New York, NY

About the position

A24 is seeking a Marketing Director for the Cherry Lane Theatre, responsible for developing and executing innovative marketing strategies to support the reopening of the historic Off-Broadway theater. The role requires a blend of creative and strategic thinking, project management, and collaboration with various stakeholders to enhance community engagement and drive ticket sales.

Responsibilities

• Develop and own the marketing strategy, roadmap, and objectives for the reopening of the Cherry Lane Theatre.
• Build unique, dynamic, and forward-looking marketing plans and creative materials for each individual piece of programming.
• Oversee the creation of all relevant marketing materials including the website, social media, digital advertising, playbills, and posters in line with CLT brand guidelines and voice.
• Foster community support to build awareness and buy-in across multiple stakeholder groups.
• Collaborate with the managing director, programming director, and A24's in-house marketing team, as well as external partners and agencies as needed.

Requirements

• 8+ years of relevant experience working in innovative marketing for the arts, ideally in live/performing arts.
• Excellent creative instincts and design direction skills.
• Entrepreneurial mentality and comfort with ambiguity.
• Ability to think high-level and translate strategy into execution.
• Knowledge of ticketing strategies and platforms.
• Exceptional project management capabilities.
• Strong interpersonal and communication skills.
• Unflappable, solution-oriented team player.
• Proactive mindset & a willingness to take on a range of projects.
• Humble, diligent, and resourceful.
• Passionate about media & entertainment.

Benefits

• Annual performance bonus
• Employee benefits