Chief Commercial Officer

About the position

The Chief Commercial Officer (CCO) for US & Canada serves as the strategic commercial business partner for the leadership team, overseeing Consumer Operations functions including Sales, Marketing, Franchise Support, and Revenue Management. This role is accountable for topline revenue across all brands, ensuring alignment with strategic priorities to drive profitable sales, increase market share, and enhance competitive advantage for managed and franchised hotels. The CCO collaborates closely with various discipline leaders and guides the Global Sales Organization to develop and execute effective sales strategies.

Responsibilities

• Provide leadership to the sales and marketing function in the division by setting priorities aligned with division goals.
• Identify opportunities, anticipate challenges, and create competitive breakthrough strategies.
• Advocate and support sound business and sales and marketing decision-making for all business segments.
• Advise key stakeholders on existing and evolving business and operation issues.
• Ensure successful execution of key sales and marketing strategies.
• Partner with the Chief Revenue and Technology Officer and Chief Customer Officer to define strategic priorities.
• Oversee implementation and execution of strategic initiatives for US & Canada.
• Develop segment sales and marketing solutions that align with strategic priorities.
• Engage Consumer Insights team to incorporate customer research in business decisions.
• Ensure corporate Marketing and Digital strategies are implemented within the division.
• Participate in developing integrated marketing strategies across various media.
• Collaborate with revenue management leadership to develop profitable revenue strategies.
• Build and develop a high performing Sales and Marketing team.
• Partner with Human Resources to attract and retain top talent.
• Drive demand generation activities to achieve revenue and market share targets.
• Collaborate with Discipline Leadership and Finance on Marketing Funds allocation.
• Build effective relationships with internal and external stakeholders.
• Assist in evaluating hotel development efforts and project feasibility.
• Lead the development of pre-opening strategies for new properties.
• Create a sales deployment approach that aligns with Global Sales Strategy.
• Champion excellence in business ethics, social responsibility, and associate engagement.

Requirements

• 15 years of extensive leadership experience within sales, revenue, marketing, and customer environments in the lodging industry.
• Bachelor's degree preferred; Graduate degree is a plus.
• Exposure to operations with multi-disciplinary accountability for an operating unit.

Benefits

• Comprehensive health care benefits
• 401(k) plan with up to 5% company match
• Employee stock purchase plan at 15% discount
• Accrued paid time off (including sick leave)
• Life insurance
• Group disability insurance
• Travel discounts
• Adoption assistance
• Paid parental leave
• Health savings account
• Flexible spending accounts
• Tuition assistance
• Pre-tax commuter benefits
• Other life and work wellness benefits
• Potential stock awards and deferred compensation plans