Chief Enrollment & Marketing Officer

Shawnee State University

Full-time - Executive

1,001-5,000 employees

Educational Services

About the position

The Chief Enrollment & Marketing Officer at Shawnee State University is a strategic leadership role responsible for driving comprehensive enrollment management and marketing initiatives. This position aims to elevate the university's profile and attract a diverse student body through innovative strategies and community partnerships. The ideal candidate will leverage data-driven approaches to optimize recruitment and enhance the student experience across various departments, including admissions, financial aid, and marketing.

Responsibilities

• Strategically manage the entire enrollment lifecycle from prospect to matriculation.
• Utilize data analysis to optimize recruitment strategies and improve yield rates.
• Collaborate with academic and student service units to create seamless enrollment experiences.
• Lead initiatives to diversify and grow the student body through targeted recruitment campaigns.
• Develop and implement strategic marketing plans to enhance SSU's brand and reputation.
• Lead data-driven marketing initiatives that align with enrollment goals and target key demographics.
• Drive digital marketing, public relations, and advertising efforts to broaden outreach.
• Foster innovation in marketing approaches to engage prospective students effectively.
• Build and inspire a high-performing team focused on achieving enrollment and marketing objectives.
• Cultivate partnerships with schools, community organizations, and stakeholders to expand recruitment channels.
• Enhance relationships with alumni and regional partners to support outreach efforts.
• Mentor staff, fostering professional growth and a culture of collaboration and excellence.

Requirements

• Master's degree in higher education or related field.
• Minimum of 6 years' experience in enrollment management or related fields (e.g., recruitment, admissions, financial aid, etc.).
• Strategic and innovative thinker, skilled in developing comprehensive marketing and enrollment plans.
• Strong analytical abilities with a data-driven approach to decision-making and problem-solving.
• Proven leadership in building and inspiring collaborative, high-achieving teams.
• Excellent communication and interpersonal skills to engage diverse audiences and build relationships.
• Adept in digital marketing, advertising, and public relations, with a focus on brand enhancement.
• Ability to cultivate partnerships with educational institutions, businesses, and community organizations.