Chief Marketing and Brand Strategy Officer

$68,397 - $97,472/Yr

Horry Georgetown Technical College - Conway, SC

Full-time - Executive

Conway, SC

Educational Services

About the position

The Chief Marketing and Brand Strategy Officer at Horry-Georgetown Technical College (HGTC) is a pivotal role responsible for architecting the college's branding and marketing infrastructure. This position aims to create a unique standing in higher education that resonates with both internal and external audiences. Reporting directly to the President, the officer will lead a high-performing team, drive strategic marketing efforts, and ensure alignment with the institution's goals, ultimately contributing to the growth and sustainability of the HGTC brand.

Responsibilities

• Conceive and implement an overarching strategic marketing and branding program that is innovative, progressive, and proactive.
• Collaborate closely with various administrative units to ensure external communications reinforce the brand and strategic goals.
• Establish a unified digital ecosystem that reflects the college's brand and emphasizes compliance with accessibility and user-experience standards.
• Support and inspire collaboration among marketing and communications professionals across the college.
• Evaluate current marketing and branding efforts and strategically invest in market research and brand refinement.
• Build and manage a best-in-class strategic marketing and branding program compared to peers in higher education.
• Inspire and motivate staff through transparency and direction, providing professional development opportunities.
• Foster an environment that rewards new ideas, creativity, and risk-taking, while encouraging teamwork and collaboration.
• Research and analyze best practices and market trends to tailor recruitment strategies and promotional approaches.

Requirements

• A bachelor's degree and public relations experience in an administrative capacity.
• A minimum of 10 years of experience in marketing, with at least 5 years in a higher education-based marketing leadership role.
• Demonstrated track record of developing and implementing successful marketing strategies with tangible outcomes.
• Strong understanding of digital marketing and analytics.
• Exceptional communication, leadership, and project management skills.

Nice-to-haves

• Master's degree in Marketing, Communications, Business Administration, or a related field.
• Proven ability to work collaboratively with diverse groups of stakeholders.

Benefits

• Competitive salary range of $68,397 to $97,472.
• Professional development opportunities.
• Supportive work environment that encourages creativity and teamwork.