Chief Marketing and Business Development Officer

$170,000 - $220,000/Yr

Bond, Schoeneck & King, Pllc - Syracuse, NY

Full-time - Senior

Syracuse, NY

251-500 employees

Professional, Scientific, and Technical Services

About the position

The Chief Marketing and Business Development Officer at Bond, Schoeneck & King, PLLC is a senior leadership role responsible for driving the firm's marketing strategy and business development initiatives. This position oversees a marketing team of seven and plays a crucial role in enhancing the firm's brand presence, ensuring alignment with business goals, and fostering a culture of creativity and collaboration. The role requires a strategic thinker with a deep understanding of the legal industry and a proven track record in senior marketing roles.

Responsibilities

• Develop and execute comprehensive marketing strategies to support the firm's overall objectives.
• Utilize data-driven insights to continuously refine marketing and business development strategies and tactics.
• Develop and lead business development strategies and efforts utilizing market data and research, working closely with the attorneys in the various practice groups.
• Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Drive brand awareness and positioning through innovative campaigns and initiatives.
• Analyze market trends and competitor activity to optimize marketing efforts and identify growth opportunities.
• Collaborate closely with cross-functional teams and practice groups to ensure alignment and support business goals.
• Oversee the planning and execution of digital marketing, advertising, and promotional activities.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Provide strategic guidance to senior leadership on marketing insights, challenges, and opportunities.
• Perform other duties as assigned.

Requirements

• Proven track record of success in senior marketing roles, ideally as a Chief Marketing Officer or equivalent at a law firm.
• Extensive experience in developing and implementing strategic marketing plans that drive business results.
• Strong leadership skills with the ability to inspire and motivate teams towards achieving common goals.
• Deep understanding of market research, the legal industry, and marketing analytics.
• Excellent communication, writing and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Creative thinker with a strong analytical mindset and problem-solving abilities.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.

Benefits

• Competitive salary range between $170,000 to $220,000, negotiable based on years' experience.