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The University of Miami seeks an innovative, thoughtful and forward-thinking chief marketing, communications, and digital officer (CMCDO) to creatively elevate the University's mission and contributions to the public to expand its global reach. Reporting to the executive vice president for University operations and external affairs, the CMCDO will provide operational and strategic leadership to the Marketing and Communications functions for the University of Miami including UHealth and the Miller School of Medicine. Additionally, the CMCDO will lead communication strategies, advise senior leaders and colleagues on various initiatives to champion the University's mission, academic offerings, research endeavors, faculty, staff, students, alumni, and host noteworthy events to both internal and external stakeholders. This executive must be a visionary with a deep understanding of traditional and innovative marketing strategies and have a proven track record of creating successful strategic marketing campaigns and initiatives. The CMCDO will be responsible for defining and enhancing the University of Miami and its brands, ensuring key constituents (e.g., students, faculty, staff, and patients) fully understand the mission, overall value proposition and differentiation. They will oversee and develop communication strategies, execute crisis management, media relations, and engagement campaigns, appealing to diverse and unique audiences. Additionally, the CMCDO will lead internal communications and publications. They will elevate the University's reputation with all stakeholders through a comprehensive marketing plan that is consumer focused and engages across traditional and non-traditional channels. Additionally, s/he will lead the digital strategy, work collaboratively with the executive leadership team to develop and implement communication strategies for the University and its health system, and oversee all organizational messaging.
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