Chief Marketing, Communications and Digital Officer

University of Miami - Coral Gables, FL

Full-time - Executive

Coral Gables, FL

Educational Services

About the position

The University of Miami is seeking a Chief Marketing, Communications, and Digital Officer (CMCDO) to lead and innovate the marketing and communications strategies for the University and its health system. This executive role involves providing strategic leadership, enhancing the University’s brand, and developing comprehensive marketing plans to engage diverse audiences. The CMCDO will work closely with senior leaders to promote the University’s mission and ensure effective communication across various platforms.

Responsibilities

• Develop a brand positioning/story for the University that is distinctive within the South Florida market and beyond.
• Develop and implement creative, effective strategies to build, promote and protect the University brands tailored to target niche audiences.
• Create marketing and communications programs that drive engagement with key stakeholders.
• Oversee the planning, development, and execution of the organization's marketing, branding, and advertising initiatives.
• Analyze changing market dynamics and translate them into actionable strategies to achieve enterprise objectives.
• Introduce consumer-focused insights and direct/digital marketing strategies to drive growth through increased retention and acquisition.
• Lead the University and its health system to become the academic and healthcare leader in South Florida and beyond.
• Increase the brand's reputation nationally and internationally through innovative digital strategies and technology advancements.
• Develop metrics that demonstrate the ROI of marketing investments across channels.
• Build and mentor a cohesive, high-quality marketing organization and leverage agency relationships as appropriate.
• Execute innovative stakeholder communication strategies to educate and inform current faculty, staff, and students.
• Refine core messaging to ensure organizational consistency in all aspects of communication.
• Lead the marketing, communications, and digital teams to create a best-in-class social media presence.
• Ensure high-level media contacts are established with general and healthcare outlets.
• Support and adhere to all University and UHealth customer service, service excellence, and performance standards.

Requirements

• Significant and successful senior leadership experience in a highly matrixed environment.
• Expertise in interdisciplinary marketing and communications with progressively responsible leadership experience.
• Proven track record of developing, leading, and growing complex marketing, communications, and digital programs.
• Experience developing leaders and mentoring staff while identifying and recruiting diverse talent.
• Commitment to a culture of belonging and advancing equality and justice.

Nice-to-haves

• Experience in academic or healthcare marketing environments.
• Familiarity with digital marketing tools and analytics.
• Strong understanding of crisis management and media relations.

Benefits

• Health insurance coverage
• Dental insurance coverage
• Vision insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities