Chief Marketing Officer (CMO)

$120,000 - $140,000/Yr

Liquivida Lounge - Fort Lauderdale, FL

Full-time - Senior

Fort Lauderdale, FL

Ambulatory Health Care Services

About the position

Liquivida is seeking a passionate and experienced Chief Marketing Officer (CMO) to lead the development and execution of our global marketing strategy. As CMO, you will play a critical role in driving brand awareness, customer acquisition, and revenue growth for our innovative wellness and IV therapy services. You will lead a high-performing marketing team and collaborate closely with other departments to ensure alignment with overall business objectives.

Responsibilities

• Develop and implement a comprehensive marketing strategy to support Liquivida's growth objectives.
• Identify and capitalize on market opportunities to expand brand reach and market share.
• Stay abreast of industry trends and competitive landscape to inform marketing initiatives.
• Cultivate and strengthen the Liquivida brand identity, ensuring consistency across all channels.
• Develop compelling brand messaging and storytelling to resonate with target audiences.
• Oversee brand guidelines and ensure compliance across all marketing materials.
• Lead the planning and execution of marketing campaigns across various channels, including digital, social media, content marketing, public relations, events, and partnerships.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Track and analyze marketing performance, providing regular reports and insights to leadership.
• Build, manage, and mentor a high-performing marketing team.
• Foster a culture of collaboration, innovation, and accountability within the marketing department.
• Provide guidance and support to team members to achieve individual and team goals.
• Oversee digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and website optimization.
• Leverage data analytics to measure campaign effectiveness and optimize digital performance.
• Stay informed on the latest digital marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in marketing leadership roles, preferably in the health and wellness industry.
• Proven track record of developing and executing successful marketing strategies.
• Deep understanding of marketing principles and best practices across various channels.
• Strong analytical and data-driven decision-making skills.
• Excellent communication, interpersonal, and presentation skills.
• Experience in managing budgets and marketing resources.
• Proficient in marketing automation tools and technologies.
• Passion for health and wellness and alignment with Liquivida's mission and values.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance