Chief Marketing Officer (CMO)

Confidential - Philadelphia, PA

Full-time - Senior

Philadelphia, PA

About the position

The Chief Marketing Officer (CMO) will play a crucial role in shaping the brand strategy and marketing efforts of a mission-driven organization focused on providing equitable access to safe water. This senior leadership position involves developing and executing marketing strategies for digital commerce and retail channels, managing a diverse marketing team, and ensuring alignment with the company's mission and social impact goals.

Responsibilities

• Develop and execute comprehensive marketing strategies for digital commerce and retail channels.
• Lead and mentor a diverse marketing team and manage external agencies.
• Ensure all marketing efforts align with the company's mission and B Corp certification.
• Oversee multi-channel marketing campaigns and fundraising initiatives.
• Implement data-driven marketing plans to achieve business objectives.
• Craft compelling brand stories and ensure consistent brand messaging.

Requirements

• Minimum of 10 years' experience in senior marketing positions.
• Proven track record of driving revenue growth.
• Expertise in digital eCommerce, trade marketing, and DTC sales.
• Strong understanding of brand positioning and storytelling.
• Analytical skills for making data-driven marketing decisions.

Nice-to-haves

• Passion for humanitarian work and commitment to social impact.
• Creativity and ability to foster a collaborative environment.