Chief Marketing Officer (CMO)

Confidential - Irving, TX

Full-time - Senior

Irving, TX

About the position

The Chief Marketing Officer (CMO) will lead the development and execution of comprehensive marketing strategies that align with the company's goals. This role focuses on driving brand awareness, ensuring a consistent brand message, and transitioning from a third-party marketing agency to an in-house team. The CMO will oversee all marketing aspects, manage budgets, analyze performance metrics, and optimize strategies for maximum ROI.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals.
• Drive brand awareness and ensure a consistent brand message.
• Lead the transition from a third-party marketing agency to an in-house team.
• Oversee all aspects of the company's marketing, including digital initiatives and integrated campaigns.
• Manage the marketing budget and analyze performance metrics.
• Optimize marketing strategies for maximum ROI.
• Supervise and guide junior marketing staff and freelancers.
• Build and manage relationships with industry influencers and partners.

Requirements

• Bachelor's degree in a relevant field.
• 8-10 years of progressive marketing experience.
• Minimum of 5 years in a senior leadership role.
• Proven track record in strategic marketing, digital marketing, and brand development.
• Strong project management and analytical skills.
• Excellent communication and leadership abilities, particularly in B2B marketing.
• Familiarity with market research, data analysis, and modern marketing technologies.

Nice-to-haves

• Visionary leadership skills to inspire and drive change.
• Strong focus on data-driven decision-making and strategic thinking.