Vibra Healthcare - Mandan, ND
posted about 2 months ago
Overview: Come build your career with Vibra Healthcare! We are seeking a Chief Marketing Officer to join our team! Hospital Details: Vibra Hospital of Central Dakotas, located in Mandan, ND, is a 41-bed Critical Care Hospital, providing long-term acute care services to patients recovering from serious illnesses or injuries. Often our patients require additional critical care services for medically complex conditions such as trauma, infectious diseases, wound healing, cardiovascular disease, stroke, amputation, and ventilator weaning. As a smaller, specialized hospital, we offer an opportunity to work in a fast-paced and friendly work environment where you really get to know your patients and their families. Responsibilities: The Chief Marketing Officer is responsible for developing a marketing strategy, supervising the marketing and strategy team, and managing client accounts within assigned hospital(s). This role involves developing elaborate business development plans, creating quarterly and annual strategic plans, and designing/implementing processes to support business growth through customer and market definition. As a field-based position, the CMO is responsible for building and maintaining inpatient and outpatient referrals and admissions while complying with state and CMS rules and regulations across multiple levels of care. The CMO will oversee all marketing tracking systems, the intake process, payor relationships, and community education. Working closely with the assigned hospital(s) management and clinical team, the CMO maintains positive and effective working relationships, both internally and in the community. This role includes managing the marketing and strategy team, which encompasses recruitment, team development, and retention. The CMO provides marketing leadership, education, training, coaching, and support to their team to assist in building relationships and exceeding business objectives within assigned territories. Additionally, the CMO is responsible for ensuring compliance with Vibra Healthcare's documentation policy and procedure, facilitating business growth by working with clients and business partners, and building and maintaining high-level contacts with current and prospective customers and other business/project partners. Responsibilities also include driving prospects, identifying new customers and markets, developing approaches to the market, and proposal preparation. The CMO will utilize strategic thinking and sharp execution, coupled with vision, innovation, boldness, relentlessness, and ambition, enabling the business to exceed revenue, census, and admissions goals.