Chief Marketing Officer CMO

Vibra Healthcare - New Bedford, MA

Full-time - Senior

New Bedford, MA

Nursing and Residential Care Facilities

About the position

The Chief Marketing Officer (CMO) at Vibra Healthcare is responsible for developing and executing marketing strategies to drive business growth within the hospital. This role involves supervising the marketing and strategy team, managing client accounts, and ensuring compliance with healthcare regulations. The CMO will work closely with hospital management and clinical teams to build relationships and enhance patient referrals and admissions, while also overseeing marketing tracking systems and community education initiatives.

Responsibilities

• Develop and implement marketing strategies for the hospital.
• Supervise the marketing and strategy team, including recruitment and retention.
• Manage client account relationships and business development plans.
• Build and maintain inpatient and outpatient referrals and admissions.
• Ensure compliance with state and CMS rules and regulations.
• Oversee marketing tracking systems and the intake process.
• Facilitate business growth by engaging with clients and business partners.
• Drive prospects and identify new customers and markets.
• Utilize strategic thinking to exceed revenue and admissions goals.

Requirements

• Bachelor's Degree or equivalent experience in a related field required.
• Minimum five (5) years of experience in marketing/leadership in a healthcare environment.
• Strong background in client services and relationship management required.
• Supervisory/leadership experience required.
• Current, valid, and active driver's license required.
• Ability to travel using publicly available air and ground transportation.

Nice-to-haves

• Master's Degree preferred.
• Ability to effectively manage a team.
• Ability to compute statistics and analyze referral trends.
• Results-focused, innovative and creative problem-solver.
• Strong organizational, prioritizing and analytical skills.

Benefits

• Medical PPO high and low deductible plans / HSA options as well as HMO options in some markets
• FREE prescription plans
• Dental and Vision coverage
• Life insurance
• Disability Benefits
• Employee Assistance Plan
• Flex Spending plans, 401K matching
• Additional Critical Illness, Accident, and Hospital plans
• Company discounts for mobile phone service, electronics, cell phones, clothing, etc
• Pet Insurance
• Group legal - provides legal assistance with personal legal matters
• Tuition and continuing education reimbursement
• Work life balance