Chief Marketing Officer CMO

RAM Recruiting - Elsmere, KY

Full-time - Senior

Elsmere, KY

About the position

The Chief Marketing Officer (CMO) at RAM Recruiting will lead the marketing efforts of a leading nursing home, focusing on enhancing brand awareness and community engagement while ensuring resident satisfaction. This visionary role requires a dynamic leader to develop innovative marketing strategies that connect with families seeking exceptional care for their loved ones.

Responsibilities

• Develop and execute a comprehensive marketing strategy to elevate Evergreen Haven's presence in the senior care market.
• Lead, mentor, and inspire a passionate marketing team, fostering a collaborative environment that encourages innovative thinking.
• Create compelling campaigns that convey our commitment to personalized, high-quality care and the exceptional lifestyle our residents enjoy.
• Build strong partnerships with local healthcare providers, community organizations, and potential residents' families.
• Leverage data-driven insights to continuously refine and optimize marketing efforts for maximum impact.
• Oversee the creation of captivating content across various channels, from digital platforms to traditional media.

Requirements

• Minimum of 4 years experience in admissions and marketing in long term care, with at least 3 years in a leadership capacity.
• Strong background in healthcare, senior care, or related fields, with a deep understanding of industry trends and dynamics.
• Demonstrated success in developing and implementing multi-channel marketing strategies.
• Excellent leadership and team-building skills, with the ability to motivate and guide a diverse team.
• Creative mindset, with the capacity to think outside the box and develop unique approaches to engaging our target audience.
• Exceptional communication skills, both written and verbal.
• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

Benefits

• Competitive salary commensurate with experience.
• Comprehensive health, dental, and vision benefits.
• 401(k) retirement plan with employer match.
• Generous vacation and paid time off.
• Professional development opportunities and continued education support.
• Collaborative and inclusive work environment.
• Chance to make a meaningful impact on the lives of our residents and their families.