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ImmersiveTouchposted about 1 month ago
Full-time • Executive
Milwaukee, WI
Resume Match Score

About the position

ImmersiveTouch is at the forefront of transforming surgical training and planning through cutting-edge augmented reality and virtual reality technologies. We are seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead our marketing strategy, drive brand growth, and elevate our position within the healthcare technology sector. The ideal candidate will possess a comprehensive understanding of marketing, branding, and digital strategies, and will be passionate about healthcare innovation. As CMO, you will develop and execute a robust marketing plan that encompasses market research, product positioning, and integrated marketing communications. You will work closely with cross-functional teams, including product development and sales, to ensure alignment in achieving corporate objectives. This is an exciting opportunity to shape the narrative of a forward-thinking company while making a significant impact on the lives of healthcare professionals and patients around the world.

Responsibilities

  • Develop and implement a comprehensive marketing strategy that drives brand awareness, customer engagement, and business growth.
  • Lead marketing initiatives, including digital marketing, content creation, public relations, and social media campaigns.
  • Analyze market trends, competitive landscape, and customer insights to inform strategic decision-making and product positioning.
  • Collaborate with product development teams to create compelling messaging and successful go-to-market strategies.
  • Manage and mentor marketing teams, fostering a culture of creativity and accountability.
  • Oversee the marketing budget, ensuring optimal allocation of resources to achieve targets.
  • Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field; an MBA or advanced degree is preferred.
  • At least 10 years of progressive marketing experience, with a minimum of 5 years in a senior leadership role, preferably within the healthcare or technology sectors.
  • Proven track record of developing and executing successful marketing strategies that drive business results.
  • Strong analytical skills with the ability to leverage data to make informed decisions.
  • Exceptional leadership and team management skills, with experience in building high-performing marketing teams.
  • Demonstrated expertise in digital marketing channels, brand management, and integrated marketing communications.
  • Excellent communication and interpersonal skills, with the ability to inspire and influence stakeholders at all levels.

Benefits

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401K Plan

Job Keywords

Hard Skills
  • Brand Awareness
  • Business Marketing
  • Customer Insights
  • Integrity Management
  • Marketing Strategies
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