Chief Marketing Officer (CMO)

Confidential - Phoenix, AZ

Full-time - Executive

Phoenix, AZ

About the position

The Chief Marketing Officer (CMO) will lead the development and execution of comprehensive marketing strategies aimed at increasing brand awareness, expanding market share, and driving customer acquisition and retention. This role involves overseeing all marketing operations, including digital marketing, content creation, social media, public relations, and advertising, while ensuring alignment with the evolving web3 landscape.

Responsibilities

• Spearhead the development and execution of marketing strategies.
• Increase brand awareness and expand market share.
• Drive customer acquisition and retention efforts.
• Oversee all marketing operations including digital marketing and advertising.
• Lead market research initiatives and collaborate with product development teams.
• Manage the marketing budget effectively.
• Ensure marketing strategies align with the web3 landscape.

Requirements

• Bachelor's degree in marketing, business administration, or a related field; MBA preferred.
• Minimum of 10 years of marketing experience with a proven track record in leadership roles.
• Strong background in the Web3, crypto, and blockchain industry.
• Expertise in user acquisition and growth strategies.
• Experience with token generation events (TGE).
• Deep understanding of digital marketing, SEO, SEM, and social media strategies.
• Excellent communication, interpersonal, and strategic skills.
• Ability to lead and inspire a marketing team.

Nice-to-haves

• Experience in a technology-driven environment.
• Familiarity with emerging marketing technologies.

Benefits

• Competitive salary and performance bonuses.
• Health insurance coverage.
• Flexible working hours.
• Professional development opportunities.