About the position
The Chief Marketing Officer (CMO) will lead the marketing efforts of a prominent nursing home, focusing on enhancing brand awareness and community engagement while ensuring resident satisfaction. This role requires a visionary marketer who can develop innovative strategies to connect with families seeking quality care for their loved ones.
Responsibilities
- Develop and execute a comprehensive marketing strategy to elevate Evergreen Haven's presence in the senior care market.
- Lead, mentor, and inspire a passionate marketing team, fostering a collaborative environment that encourages innovative thinking.
- Create compelling campaigns that convey our commitment to personalized, high-quality care and the exceptional lifestyle our residents enjoy.
- Build strong partnerships with local healthcare providers, community organizations, and potential residents' families.
- Leverage data-driven insights to continuously refine and optimize marketing efforts for maximum impact.
- Oversee the creation of captivating content across various channels, from digital platforms to traditional media.
Requirements
- Minimum of 4 years experience in admissions and marketing in long term care, with at least 3 years in a leadership capacity.
- Strong background in healthcare, senior care, or related fields, with a deep understanding of industry trends and dynamics.
- Demonstrated success in developing and implementing multi-channel marketing strategies.
- Excellent leadership and team-building skills, with the ability to motivate and guide a diverse team.
- Creative mindset, with the capacity to think outside the box and develop unique approaches to engaging our target audience.
- Exceptional communication skills, both written and verbal.
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
Benefits
- Competitive salary commensurate with experience.
- Comprehensive health, dental, and vision benefits.
- 401(k) retirement plan with employer match.
- Generous vacation and paid time off.
- Professional development opportunities and continued education support.
- Collaborative and inclusive work environment.
- Chance to make a meaningful impact on the lives of our residents and their families.
