Chief Marketing Officer (Web3) - External

About the position

Ready to shape the future of decentralized infrastructure? Our client is launching a revolutionary network that leverages AI, cryptography and DePIN (Decentralized Physical Infrastructure Networks) to transform digital infrastructure. We’re looking for a Chief Marketing Officer (CMO) to drive their growth marketing, brand strategy, PR, and community building from the ground up. In this role, you will craft bold narratives, ignite an engaged community, and spearhead the launch and adoption of our network from zero to global scale. If you are a Web3 marketing leader who thrives on breaking new ground and delivering results, this is your chance to build something revolutionary.

Responsibilities

• Develop and execute a comprehensive marketing strategy – spanning community, content, events, and partnerships – to drive network growth and user adoption.
• Craft and champion the brand narrative and positioning, creating a clear, compelling story that resonates with users, partners, and the broader Web3 community.
• Lead community growth and engagement across Discord, Twitter (X), Telegram, and other platforms – building a vibrant community from the ground up.
• Drive creative marketing campaigns and content initiatives that boost user engagement and retention.
• Manage all PR and communications efforts to position them as a thought leader in Web3.
• Forge strategic partnerships across the Web3 and DePIN ecosystem to amplify our reach and utility.
• Build and mentor a high-performing marketing team, fostering a culture of creativity and data-driven experimentation.
• Establish clear KPIs and success metrics for all marketing efforts, and continuously analyze performance data to inform decisions.

Requirements

• 10+ years of marketing experience with a strong track record in leadership roles, including significant exposure to high-growth tech or Web3 startups.
• Proven success in launching major blockchain products or networks (including token launches) and growing communities from inception to scale.
• Deep expertise in blockchain technology, decentralization principles, and emerging Web3 trends like DePIN.
• Visionary strategist who can see the big picture but also get hands-on.
• Exceptional communication, storytelling, and writing skills.
• Confident public speaker comfortable representing the company on stage, in webinars, and on social channels.
• Proven ability to lead and inspire teams.
• Metrics-focused mindset with proficiency in analytics tools (e.g. Google Analytics) to measure campaign performance.
• Extensive network and credibility in the Web3/crypto space, with relationships across media, key opinion leaders (KOLs), and community influencers.