CHIEF MARKETING OFFICER

Dlp Capital - Saint Augustine, FL

Full-time - Executive

Saint Augustine, FL

101-250 employees

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Chief Marketing Officer (CMO) at DLP Capital is a pivotal role responsible for enhancing the company's brand and expanding its audience, which directly contributes to revenue growth. This leader will engage in strategic planning, product development, marketing initiatives, content creation, branding, event management, and corporate communication. Collaborating closely with the executive team, the CMO will play a crucial role in executing the corporate strategic plan, ensuring that all marketing efforts align with the company's mission to finance the building of Thriving Communities. In this role, the CMO will fully implement an Account-Based Marketing (ABM) strategy, which includes targeted data analysis, campaign creation, implementation, and performance tracking. The CMO will own the DLP Capital brand, managing its messaging, voice, and creative aspects across all marketing, events, and communication materials. This position also involves leading the positioning of DLP as an expert in impact investment and affordable workforce housing, while driving sales enablement for lending and capital raising teams. The CMO will be responsible for building and leading the marketing team, ensuring alignment and accountability on key projects, and obsessively focusing on client engagement through both internal and external marketing efforts. This includes promoting investor and client benefits to enhance retention and drive revenue. The CMO will oversee marketing data analytics, manage the marketing technology stack, and ensure effective budget management, including the completion of the annual marketing budget and content calendar. Additionally, the CMO will oversee DLP's online and offline presence, lead generation strategies, and the development of nurture campaigns. The role requires a proactive approach to challenges, with a focus on making a significant impact in the communities served by DLP Capital. The CMO will also be deeply involved in tracking leads through the CRM system, ensuring that all marketing efforts contribute to the company's overarching goals of transforming lives and building thriving communities.

Responsibilities

• Fully implement an ABM strategy, including targeted data, campaign creation and implementation, and tracking.
• Own the brand 'DLP Capital' and manage the messaging, voice, and creative aspects of all marketing, events, and communication materials.
• Lead the positioning of DLP as an expert in impact investment and affordable workforce housing, high-growth and high-profit business scaling, as well as personal fulfillment and productivity.
• Lead the 'Impact in Action' initiative, including storytelling, case studies, and the promotion of stakeholder stories.
• Drive sales enablement for our lending and capital raising teams.
• Lead the marketing team by building capabilities through development or recruitment, ensuring alignment, accountability, and focus on priorities and key projects, including implementing marketing briefs for each project.
• Increase client engagement through internal and external marketing efforts, promoting both investor/client benefits to drive retention and DLP's service lines to boost revenue per investor/client.
• Lead marketing data analytics, tracking, reporting, and scorecards, overseeing the development of marketing segmentation lists.
• Own the marketing technology stack, including HubSpot and Monday, responsible for both implementation and adoption.
• Manage all marketing and communication budgets, including approval, accountability, and reporting, completing the annual marketing budget and content calendar by November of the previous year, and providing monthly marketing spend reports.
• Oversee and maximize DLP's online and offline presence.
• Oversee lead generation and lead conversion strategy and execution, including the development of nurture campaigns.
• Build the 'Builder' sales team for selling homes, condos, and other properties.
• Build the 'Brokerage' team for capital markets and capital raising, including brokering deals.
• Develop a clearly defined Acceleration Plan with actual-to-goal tracking reported to leadership monthly.

Requirements

• Experience leading a marketing department exclusively or across multiple business lines in an organization with over $3 billion in assets and more than 200 team members.
• Direct experience in the multifamily and/or single-family housing industry.
• Extensive experience with high net worth clients.
• Strong HubSpot experience.
• ABM marketing experience.

Benefits

• Unlimited PTO
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) matching
• Learning/educational incentives
• Volunteer Time Off
• Well-being programs
• Company events
• Self-improvement/productivity tools