Chief Marketing Officer

Betmgm - Atlantic City, NJ

Full-time - Executive

Atlantic City, NJ

About the position

The position is responsible for developing and executing critical marketing strategies that align with BetMGM's organizational objectives. The role involves managing the overall brand strategy, overseeing a substantial marketing budget, and leading a large team of marketing professionals. The individual will also be accountable for creative direction across various channels and will work cross-functionally with key stakeholders to ensure marketing efforts support the company's financial and branding goals.

Responsibilities

• Develop and execute critical marketing strategies linked to organizational objectives.
• Manage overall brand strategy for BetMGM.
• Oversee the marketing budget across all channels including TV, Radio, digital, and social media.
• Lead social media following across all channels.
• Build and lead a highly efficient team of marketing professionals.
• Manage relationships with creative and buying agencies.
• Mentor and support key marketing team leaders at the Director and VP levels.
• Negotiate key online and offline advertising contracts to ensure ROI delivery.
• Oversee all marketing campaign ideas and ensure accountability.
• Coordinate marketing efforts with financial and branding goals in mind.
• Support the development and approval of key KPIs for the marketing department.
• Create a network of strategic partnerships.
• Work cross-functionally with stakeholders in Product, BI, Operations, and Compliance.

Requirements

• Analytically driven with the ability to lead media and creative optimization.
• Experience in the gambling industry, sports, media, or $B+ ecommerce.
• Proven brand development experience in the US or Canada.
• Excellent verbal and written communication skills.
• Ability to manage a significant team across various marketing disciplines.
• Experience in understanding complex process flows and driving improvements.
• Ability to re-prioritize and be flexible in a high-paced environment.
• Collaborative management style with the ability to build partnerships.
• Experience in developing cost-efficient online strategic business plans with analyzed ROI.
• More than 10 years of proven experience in an executive marketing position with an online-based company.
• Creative and entrepreneurial spirit with exceptional marketing knowledge.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Commuter Benefits
• Paid Time Off
• Paid Holidays
• Employee Resource Groups
• Annual bonus eligibility