Chief Marketing Officer

Big Auto Accident Attorneys - Glendale, CA

Full-time

Glendale, CA

About the position

The Marketing Manager at Big Auto Accident Attorneys is responsible for establishing overall marketing goals and objectives, managing the marketing budget, overseeing content and creative development, coordinating special events, and implementing new events aligned with the firm's strategic plan. This role requires a strong focus on media relations and creative collaboration to enhance the firm's visibility and client engagement.

Responsibilities

• Execute media buys for television ad campaigns, billboards, and other venues as appropriate.
• Manage the PR company for all media relations, press releases, interviews, and events.
• Engage in research, gathering, and analysis for use in strategic planning, firm positioning, and business development activities.
• Assist the creative team with TV commercial production, including creative brainstorming sessions, script writing, hiring talent, and coordination of clients and firm attorneys for commercial appearances and testimonials.
• Manage all graphic design work and projects, including content submissions for special publications, Constant Contact submissions, verdict and settlement submissions, and special events.

Requirements

• Bachelor's Degree.
• In-depth knowledge of and extensive experience with media relations.

Nice-to-haves

• Strong people skills and communication proficiency.
• Results-focused, innovative, and creative problem solver.
• Ability to be persuasive and have forethought.
• Cultural awareness and relationship management skills.
• Attention to detail and ethical practice.