Chief Marketing Officer

$200,000 - $300,000/Yr

Wilshire Law Firm - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Chief Marketing Officer (CMO) at Wilshire Law Firm is a key leadership role responsible for driving the firm's marketing strategy and enhancing its market presence. This position requires a visionary leader to oversee a growing marketing department, currently comprising over 10 employees, and to implement innovative marketing campaigns that align with the firm's objectives. The CMO will play a crucial role in client acquisition and brand positioning, utilizing data-driven insights to optimize marketing efforts and achieve ambitious growth targets.

Responsibilities

• Develop and execute comprehensive marketing strategies to support the company's overall objectives.
• Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Drive brand awareness and positioning through innovative campaigns and initiatives.
• Analyze market trends and competitor activity to optimize marketing efforts and identify growth opportunities.
• Collaborate closely with cross-functional teams to ensure alignment and support business goals.
• Oversee the planning and execution of digital marketing, advertising, and promotional activities.
• Manage an industry-leading marketing budget and allocate resources effectively to maximize ROI.
• Provide strategic guidance to senior leadership on marketing insights, challenges, and opportunities.
• Lead client acquisition efforts primarily across digital channels, optimizing ROI and conversion rates.
• Utilize data-driven insights to continuously refine marketing strategies and tactics.

Requirements

• Proven track record of success in senior marketing roles, ideally as a Chief Marketing Officer or equivalent.
• Extensive experience in developing and implementing strategic marketing plans that drive business results.
• Strong leadership skills with the ability to inspire and motivate teams towards achieving common goals.
• Deep understanding of market research, consumer behavior, and marketing analytics.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Creative thinker with a strong analytical mindset and problem-solving abilities.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.

Nice-to-haves

• Experience in the legal industry or similar sectors.
• Familiarity with digital marketing tools and platforms.
• Proficiency in data analysis and marketing automation software.

Benefits

• Compensation range based on experience: $200,000 - $300,000
• Opportunities for growth and advancement
• Varied Medical, Dental, and Vision plans
• Firm-paid Life and AD&D insurance
• Paid time off and paid holidays
• FSA, EAP, Pet Insurance
• 401K with discretionary matching