CHIEF MARKETING OFFICER

Unclassified - Chicago, IL

Full-time - Executive

Remote - Chicago, IL

About the position

Public Rec is a men's athleisure brand that has been changing the comfort game in pants and apparel for the past 8 years. The Daymaker Pant launched in 2015, delivering undercover comfort and versatility, solving the age-old dilemma of how to look professional enough for work while wearing pants that are so comfortable you can also sneak out to the links for that 'business meeting' on a perfect summer Friday. We've gained a loyal following of dads, golfers, and frequent flyers who love our pants, but we've only scratched the surface with where we want to go with the brand. We're looking for someone to wear the pants and bring the brand to life with humor, fun, and a confidence that celebrates guys who aren't all professional athletes or fashion models. And then we'd like our pants back. As our first Chief Marketing Officer (CMO), you will help shape and execute our marketing strategies to drive brand awareness, engagement, and revenue growth. This role is equal parts brand and performance marketing, requiring a candidate adept at deciphering marketing insights to direct priorities that build the Public Rec brand. We are looking for someone with experience managing teams in 360 brand development across both top and bottom of funnel campaigns, influencer and brand partnerships, and social content that makes people smile, smirk, laugh, and want to be a part of the brand. A brand builder at your core, the CMO will drive the strategic marketing mix between brand and performance. We seek someone who can make the right marketing investments to drive an increasing percentage of total revenue from owned and organic traffic sources by leveraging a differentiated and defensible brand. You will lead a dynamic marketing team of performance, creative, and brand professionals, collaborating closely with other departments to ensure alignment with overall business objectives. This role will report directly to our CEO. The preferred location for this role is at our HQ in Chicago. For remote candidates, a relocation bonus is available as well as a transition period. We're also open to assessing candidates outside of Chicago who are willing to travel.

Responsibilities

• Develop and execute comprehensive marketing strategies to develop the Public Rec brand and drive overall awareness, customer acquisition, and retention.
• Lead, mentor, and help build the marketing team, fostering a culture of creativity, collaboration, and accountability.
• Oversee the development and implementation of multi-channel marketing campaigns, including digital advertising, organic social media, email marketing, influencer partnerships, direct mail, TV, and more.
• Analyze market trends, consumer insights, and competitive landscape to identify opportunities for growth and innovation.
• Develop a deep knowledge of our target audience and routinely understand the effectiveness of our marketing programs, promoting a test and learn mindset.
• Work with our Growth Director to manage the marketing budget effectively, optimizing spend across channels to maximize ROI.
• Work closely with the product development team to ensure alignment between marketing initiatives and product offerings.
• Ownership of key product and campaign launches, setting and communicating clear and measurable sales goals, inclusive of seasonal storytelling, promotions, and go-to-market strategies.
• Measure and report on key performance metrics, providing actionable insights and recommendations for continuous improvement.
• Own decision-making on promotions and sales strategy while protecting the brand and work with the Product team on pricing strategy.

Requirements

• Proven experience in a senior marketing role, preferably as a CMO or similar position.
• Strong background in brand development and performance marketing.
• Experience managing teams and leading cross-functional marketing initiatives.
• Ability to analyze market trends and consumer insights to drive strategic decisions.
• Excellent communication and interpersonal skills, with a knack for storytelling and engaging content creation.
• Proficiency in managing marketing budgets and optimizing ROI across various channels.

Nice-to-haves

• Experience in the athleisure or apparel industry.
• Familiarity with digital marketing tools and analytics platforms.
• A creative mindset with a sense of humor that aligns with the brand's voice.

Benefits

• Flexible PTO policy with a required minimum.
• Health, dental, vision, and short-term disability insurance coverage.
• 401K match eligibility after 6 months of employment.