Republic Bank & Trust - Louisville, KY
posted about 2 months ago
The Chief Marketing Officer (CMO) at Republic Bank plays a pivotal role in ensuring that the bank's brands, products, and services are effectively positioned and presented to key audiences. This position is integral to achieving the organization's near and long-term business goals. The CMO is responsible for overseeing all marketing efforts through various channels, including paid, owned, and earned media, across both digital and traditional platforms. This includes a strong focus on customer experience and innovation across all digital touchpoints, ensuring that all marketing strategies are customer-centric and compliant with applicable laws and regulations. In this leadership role, the CMO will collaborate closely with various departments within the bank to ensure a consistent and customer-focused brand experience. Key audiences include current and prospective clients, employees, shareholders, and the communities in which Republic Bank operates. The CMO will also be tasked with developing and implementing comprehensive marketing programs that span multiple channels, including video, digital media, email, social media, print, and public relations. This position requires a strategic mindset, as well as the ability to analyze consumer insights and analytics to identify opportunities that align with the bank's business objectives. The CMO will also be responsible for budgeting and planning for marketing expenditures, managing relationships with external marketing agencies, and leading digital customer experience initiatives. This role demands a strong understanding of compliance responsibilities and the ability to incorporate these into business processes. The CMO will model and foster a corporate culture that emphasizes trust, cooperation, and accountability, while also being willing to take on additional duties as assigned.