Chief of Digital Marketing

$150,000 - $200,000/Yr

Inno Supps - Las Vegas, NV

Full-time - Senior

Onsite - Las Vegas, NV

About the position

The Chief of Digital Marketing at Inno Supps is a senior-level role responsible for managing and optimizing high-budget digital advertising campaigns across various platforms, including Facebook, Google, TikTok, and Taboola. This position requires an expert-level media buyer with extensive experience in handling significant advertising budgets, aiming to maximize return on investment (ROI) through strategic campaign management and team leadership.

Responsibilities

• Managing high-spend Meta, Google, TikTok, and Taboola campaigns.
• Developing, refining, and managing online advertising campaigns.
• Strategizing and executing various campaigns across different platforms to achieve maximum ROI.
• Analyzing campaign performance data to uncover trends and provide strategic recommendations for enhancement.
• Proactively monitoring and adjusting campaign strategies for ongoing optimization.
• Collaborating closely with the marketing team to generate compelling ad content.
• Skillfully managing budget and bidding strategies to ensure optimal returns.
• Staying up to date on digital marketing trends and innovations, integrating them into campaigns for increased effectiveness.

Requirements

• In-depth knowledge of various ad platforms, including Meta and Google Analytics.
• 3+ years experience in managing significant advertising budgets ($1,000,000.00 per month) with remarkable ROI on platforms such as Facebook and Instagram.
• High level competency using G Suite with an ability to produce reports and presentations from data analytics.
• 3+ years experience with campaign and creative optimization.
• Strong analytical skills with 3+ years experience using tools like Shopify and Klaviyo.
• Strong sales copywriting skillset.
• Strong analytical skills to interpret data and make informed decisions.
• 3+ years with a DTC Company.