Chief Revenue Officer/Sales Director - Bilingual (Mandarin Speaking)

About the position

We are seeking a dynamic and highly skilled Chief Revenue Officer (CRO) to join our leadership team in the rapidly growing In Vitro Diagnostics (IVD) sector. The CRO will be responsible for driving the company’s revenue growth strategy, overseeing all revenue-generating functions, and leading the development and execution of sales, marketing, customer success, and business development strategies. This individual will work closely with cross-functional teams to expand market share, optimize sales operations, and achieve revenue targets while maintaining a strong focus on customer relationships and long-term business sustainability.

Responsibilities

• Define and execute a comprehensive revenue growth strategy in alignment with the company’s goals and vision within the IVD sector.
• Identify new revenue opportunities, including partnerships, licensing agreements, and innovative sales models to drive growth.
• Lead the global sales team and ensure that sales objectives, KPIs, and quotas are met or exceeded.
• Develop and implement effective sales strategies for IVD products and services, ensuring that the sales team is fully aligned with corporate objectives.
• Foster relationships with key stakeholders, including healthcare providers, distributors, and regulatory bodies.
• Collaborate with the marketing team to develop strategies for product positioning, branding, and demand generation specific to the IVD industry.
• Oversee the development of marketing campaigns that support product launches, market expansion, and customer acquisition.
• Drive initiatives that ensure high customer satisfaction and retention, including managing customer success teams and ensuring a seamless customer experience from acquisition to support.
• Leverage customer feedback to optimize product offerings and ensure market needs are addressed.
• Work closely with product development, R&D, regulatory, and operations teams to ensure the successful launch and delivery of IVD products and services.
• Lead collaboration across departments to drive alignment on revenue goals, customer needs, and market trends.
• Lead efforts to enter new markets, including international regions, and develop strategic partnerships with healthcare organizations, distributors, and other key stakeholders.
• Oversee contract negotiations, deal structures, and partnerships to maximize long-term revenue potential.
• Own the company’s revenue forecast and P&L for the sales and marketing functions.
• Monitor and optimize revenue growth, ensuring cost-effectiveness, margin protection, and overall profitability.
• Utilize analytics to track revenue performance and provide insights for strategic decision-making, ensuring revenue goals are met.
• Analyze sales trends, market conditions, and customer data to drive informed decision-making.

Requirements

• 10 years of work experience.
• More than 5 years of team management experience.
• Manage team subordinates more than 21.
• The average job tenure is 30 months.
• Experience in the life science industry, IVD preferred.
• Less than 7 companies, no consulting experience.
• Mandarin speaking.

Benefits

• Medical Insurance Plan
• Retirement Plan
• Paid Time Off