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The Chief Revenue Officer (CRO) is a key executive responsible for driving all revenue-generating functions within the organization. This role integrates sales, brand strategy, customer experience (CX), and business expansion efforts to ensure seamless alignment across departments and maximize growth. The CRO collaborates with senior leadership to establish and execute strategies that enhance customer acquisition, expansion, and overall market presence. The CRO will oversee home sales, broker utilization and a land acquisition team that fuels the company's growth, ensuring strategic alignment and operational excellence in these critical areas.
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