Inovonics - Westminster, CO
posted 3 months ago
The Chief Revenue Officer (CRO) is a pivotal role within the organization, responsible for leading the global sales organization in alignment with the company's maturity and size. This position requires a strategic thinker who can effectively support the hiring and development of a sales team that is capable of driving revenue growth. The CRO will serve as a role model for the company culture, ensuring that the values and mission of the organization are reflected in the sales team's operations and interactions with customers. In collaboration with the President and the VP of Finance and Accounting, the CRO will play a key role in establishing compensation structures, training programs, and sales incentive initiatives that motivate and empower the sales force. The development of national and international sales strategies will also fall under the CRO's purview, requiring a deep understanding of market dynamics and customer needs. The CRO will be responsible for establishing and directing channel and distribution strategies, maintaining key customer relationships, and implementing strategies to expand the company's customer base. This includes developing and executing lead generation programs and managing the overall sales process, with a focus on setting appropriate metrics for sales funnel management. Additionally, the CRO will develop pricing policies, including volume discounts and terms for high-profile customers and channel partners, ensuring that the company's offerings remain competitive and attractive in the marketplace.
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