Citi/American Airlines Acquisitions Partner Channel Marketing Manager, VP

$114,720 - $172,080/Yr

Citigroup - Wilmington, DE

Full-time - Senior

Wilmington, DE

Credit Intermediation and Related Activities

About the position

The VP of Citi/American Airlines Acquisitions Partner Channel Marketing is responsible for establishing and managing new partner channels with American Airlines. This role involves driving the strategy and execution of Cobrand and Proprietary Card marketing campaigns, developing customer-facing assets, and overseeing the customer experience. The VP will also manage the employee referral/incentive program, focusing on communications and resources to enhance employee engagement and retention. The position requires collaboration with various internal teams and stakeholders to ensure alignment with Citi's goals and compliance with control processes.

Responsibilities

• Launch and establish new partner channels with American Airlines, including product/offer strategy and customer experience design.
• Maximize employee engagement and retention in the employee referral/incentive program through effective communications and resources.
• Manage ongoing channel operations and future roadmap to meet aggressive business goals post-launch.
• Collaborate with AA and internal teams to ensure flawless execution of marketing campaigns in compliance with required processes.
• Oversee internal legal reviews and approvals for marketing initiatives.
• Manage account and expense forecasting, reporting, and analysis for the channel.
• Communicate performance results effectively to leadership and evaluate program performance for future strategy optimization.
• Perform monthly budget reconciliation and process marketing invoices for vendor execution.
• Monitor competitive landscape in the cobrand airline market.
• Build cross-functional partnerships within Citi and American AAdvantage to align on marketing and analytical initiatives.
• Timely escalation of issues and implementation of sustainable solutions in partnership with AA.
• Assess risks in business decisions, ensuring compliance with laws and regulations, and maintaining Citigroup's reputation.

Requirements

• 6-10 years of experience in Financial Services Marketing preferred.
• Advanced project management skills with exceptional communication and presentation abilities.
• Demonstrated prioritization skills and capability to manage multiple projects simultaneously.
• Ability to manage programs and projects mid-stream to completion.
• Strong analytical skills and creative problem-solving abilities.
• Ability to work under tight deadlines in a fast-paced environment.
• Proficiency in Excel and PowerPoint, with a quick learning aptitude for new systems.
• Personal accountability and decisiveness in a strong work ethic culture.
• Experience in managing partner relationships and external vendors.
• Highly organized with a proven track record of driving results against goals.

Nice-to-haves

• Master's degree preferred.

Benefits

• Medical, dental & vision coverage
• 401(k)
• Life, accident, and disability insurance
• Wellness programs
• Paid time off packages including vacation, sick leave, and paid holidays