Client Account Manager

About the position

The Client Account Manager at Consolidated Communications is responsible for leading targeted marketing efforts aimed at customer retention, cross-selling, and upselling within the existing commercial customer base. This role focuses on creating and executing marketing plans that address customer churn, enhance engagement, and support revenue growth through data-driven insights and tailored campaigns. The position requires collaboration across various teams to ensure customers receive continued value and engagement with the company's solutions.

Responsibilities

• Develop and implement marketing campaigns focused on reducing churn and increasing customer lifetime value.
• Create targeted retention strategies tailored to customer lifecycle stages and informed by feedback metrics.
• Collaborate closely with the Customer Care team to proactively address at-risk accounts through personalized marketing initiatives.
• Establish and execute a comprehensive marketing strategy to drive cross-sell and upsell opportunities within the existing customer base.
• Craft messaging, offers, and campaigns customized to meet the unique needs of each customer segment.
• Partner with Care, Product, and Sales teams to design educational content and personalized solutions that enhance customer success.
• Leverage churn modeling and predictive analytics to identify high-risk customers and uncover opportunities for growth.
• Continuously refine customer segmentation models to improve the precision and impact of marketing efforts.
• Monitor and analyze KPIs such as churn rate, campaign engagement, and upsell conversion to measure the effectiveness of initiatives.
• Define and monitor KPIs to evaluate event success and inform future strategies.
• Analyze both quantitative and qualitative data to make informed marketing decisions.
• Work closely with Customer Care, Sales, Business Intelligence, and other departments to align marketing materials and promotional strategies with broader business objectives.

Requirements

• Proven experience in customer marketing, campaign management, or a related field.
• Strong analytical skills with the ability to leverage data to drive marketing strategies.
• Experience with churn modeling and predictive analytics.
• Excellent communication and collaboration skills to work effectively across teams.
• Ability to develop tailored marketing strategies based on customer insights and feedback.

Nice-to-haves

• Experience in the telecommunications industry.
• Familiarity with CRM tools and marketing automation platforms.
• Knowledge of digital marketing strategies and best practices.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities