Client Account Manager

Consolidated Communications Enterprise Services - Mosca, CO

Full-time - Mid Level

Mosca, CO

1,001-5,000 employees

Telecommunications

About the position

The Customer Campaigns Manager will lead targeted marketing efforts aimed at customer retention, cross-sell, and upsell opportunities within the existing commercial customer base of Consolidated Communications. This role focuses on creating and executing marketing plans that address customer churn, enhance engagement, and support revenue growth through data-driven insights and tailored campaigns.

Responsibilities

• Develop and implement marketing campaigns focused on reducing churn and increasing customer lifetime value.
• Create targeted retention strategies tailored to customer lifecycle stages and informed by feedback metrics.
• Collaborate closely with the Customer Care team to proactively address at-risk accounts through personalized marketing initiatives.
• Establish and execute a comprehensive marketing strategy in partnership with P&L owners to drive cross-sell and upsell opportunities.
• Craft messaging, offers, and campaigns customized to meet the unique needs of each customer segment.
• Partner with Care, Product, and Sales teams to design educational content and personalized solutions that enhance customer success.
• Leverage churn modeling and predictive analytics to identify high-risk customers and uncover opportunities for growth.
• Continuously refine customer segmentation models to improve the precision and impact of marketing efforts.
• Monitor and analyze KPIs such as churn rate, campaign engagement, and upsell conversion to measure the effectiveness of initiatives.
• Define and monitor KPIs to evaluate event success and inform future strategies.
• Analyze both quantitative and qualitative data to make informed marketing decisions.
• Work closely with Customer Care, Sales, Business Intelligence, and other departments to align marketing materials and promotional strategies with broader business objectives.

Requirements

• 8+ years of experience in B2B marketing, customer retention, or base management, preferably in the telecom or technology sector.
• Bachelor's degree in marketing, business, data analytics or related field, or equivalent experience.
• Proven success with designing and executing customer retention and cross-sell campaigns.
• Exceptional project management, communication, and collaboration skills.
• Proficiency in Salesforce, Highspot, Hubspot, Microsoft Office, Monday.com, Excel, Tableau or similar applications.
• Excellent interpersonal and communication skills, capable of working under pressure to meet deadlines.
• Strong analytical skills with the ability to turn data insights into actionable marketing strategies.
• Proactive, energetic and solution-oriented with a strong focus on execution.

Benefits

• 401(k) matching
• Medical, Rx, Dental and Vision insurance
• Disability insurance
• Flexible spending account
• Health savings account
• Life insurance
• Tuition reimbursement
• Paid vacation and personal days
• Paid holidays
• Employee Assistance Program
• Annual bonus program