Client Marketing & Communications Content Writer

$46,000 - $89,500/Yr

Arthur J. Gallagher - San Diego, CA

Full-time - Entry Level

San Diego, CA

Insurance Carriers and Related Activities

About the position

The Client Marketing & Communications Content Writer at Gallagher plays a vital role in creating and delivering impactful content across various marketing channels. This position involves conducting thorough research, collaborating with the Marketing & Communications Department, and utilizing SEO techniques to enhance the company's content strategy. The writer is responsible for producing high-quality written materials that resonate with the target audience and support the overall marketing objectives.

Responsibilities

• Conduct in-depth research on industry-related topics to develop authentic and up-to-date content.
• Create compelling and engaging content for various marketing channels, including websites, social media, email campaigns, and digital and print materials.
• Collaborate with the MarCom Department to contribute to the creation of content for advertising campaigns.
• Craft attention-grabbing headlines and body copy that captivate the targeted audience and align with brand messaging.
• Identify customer needs and suggest new content ideas to fill gaps in the company's current content strategy.
• Edit and optimize existing content to enhance readability, clarity, and overall effectiveness.
• Proofread and copy edit content for grammar, spelling, punctuation, and style errors, ensuring accuracy and maintaining high-quality standards.
• Review and provide feedback on content created by other team members, ensuring consistency, accuracy, and adherence to brand guidelines.
• Conduct thorough copy reviews to ensure accuracy, clarity, and adherence to brand voice and messaging.
• Perform keyword research and utilize SEO techniques to increase website traffic and improve search engine rankings.
• Monitor and analyze content performance metrics, such as engagement and conversion rates, and make data-driven recommendations for improvement.
• Collaborate with cross-functional teams, such as graphic designers and marketing strategists, to ensure content aligns with overall marketing objectives.
• Collaborate with subject matter experts and stakeholders to gather information and insights for content creation.
• Assist in the development and execution of content calendars and editorial plans.
• Maintain brand consistency and adhere to style guidelines in all written materials.
• Collaborate with legal and compliance teams to ensure content adheres to regulatory guidelines and industry standards.
• Manage multiple projects simultaneously and meet deadlines in a fast-paced, deadline-driven environment.
• Stay organized and maintain accurate documentation of content creation and distribution processes.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 3+ years of experience in content writing, copywriting, or a similar role.
• Strong writing and editing skills, with a keen eye for detail and grammar.
• Proficiency in SEO techniques and keyword research.
• Experience in crafting content for various marketing channels, such as websites, social media, email campaigns, and print materials.
• Ability to conduct thorough research and stay updated on industry trends.
• Excellent collaboration and communication skills to work effectively with cross-functional teams.
• Understanding of brand voice and the ability to maintain brand consistency in written materials.
• Knowledge of digital marketing best practices and emerging trends.
• Experience in analyzing content performance metrics and making data-driven recommendations.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Proficiency in using editing and proofreading tools.
• Ability to adapt writing style to different target audiences and industries.
• Knowledge of legal and compliance guidelines related to content creation and distribution.
• Proficiency in Microsoft Office Suite and content creation software.
• Portfolio of writing samples demonstrating creativity, versatility, and quality.
• Ability to work independently and take initiative in a self-directed manner.
• Strong problem-solving skills and ability to think critically.
• Flexibility to adapt to changing priorities and business needs.

Nice-to-haves

• Prior experience in the healthcare, benefits administration, or education industries.
• Familiarity with content management systems (CMS) and basic HTML.

Benefits

• Medical/dental/vision plans, which start from day one!
• Life and accident insurance
• 401(K) and Roth options
• Tax-advantaged accounts (HSA, FSA)
• Educational expense reimbursement
• Paid parental leave
• Digital mental health services (Talkspace)
• Flexible work hours (availability varies by office and job function)
• Training programs
• Gallagher Thrive program - elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
• Charitable matching gift program