Home Health Resource Group
posted 3 months ago
The Client Relations Manager is a pivotal role within our organization, responsible for developing and nurturing accounts while establishing and maintaining positive relationships with customers and referral sources. This position requires a proactive approach to responding to customer requests and concerns, ensuring adherence to the organization's policies and procedures, and maintaining a comprehensive understanding of the home health industry. The Client Relations Manager will participate in public and corporate activities as directed, representing the organization in various capacities. In this role, the individual will focus on building census through strategic marketing and sales initiatives. This includes securing and maintaining long-standing, valuable customer relationships, identifying and managing referral sources, and coordinating with the internal marketing team to develop territory and referral opportunities. The Client Relations Manager will plan and implement marketing strategies to effectively service, develop, and maintain relationships with healthcare professionals, including physicians, nursing homes, hospitals, assisted living facilities, clinics, and other healthcare organizations in the area. Additionally, the role involves gathering and organizing account-related information, providing insights on key referral opportunities, services offered, and pricing proposals. The Client Relations Manager will also coordinate with the marketing team to execute communication plans, referral strategies, and develop new healthcare programs and materials. Reporting marketing activities to the Marketing Director and coordinating visits with the marketing team will be essential, as will identifying opportunities for in-service training to referral sources. Participation in trade shows, including setting up booths and managing marketing materials, is also a key responsibility. The position requires maintaining a comprehensive working knowledge of marketing practices and community resources to assist customers effectively.