Marketplace Innovations - Saint Louis, MO
posted about 1 month ago
Full-time - Mid Level
Remote - Saint Louis, MO
Professional, Scientific, and Technical Services
About the position
The Digital Marketing Manager is responsible for executing, optimizing, and analyzing digital marketing strategies for MarketPlace's B2C clients in the human and pet nutrition and wellness sectors. This role involves collaboration with the Media Team and other departments to ensure digital campaigns align with brand strategies and drive measurable results across various digital channels.
Responsibilities
- Implement digital marketing strategies across platforms such as Google Ads, social media, and programmatic channels.
- Execute the launch and management of digital campaigns, ensuring proper campaign setup including audience targeting, bidding strategies, and ad placements.
- Continuously optimize campaigns based on performance data, adjusting targeting, creative, and bidding strategies to improve outcomes.
- Provide budgetary recommendations and manage ad spend across campaigns to meet client goals and maximize ROI.
- Track, analyze, and report on digital marketing performance metrics, including click-through rates, conversion rates, cost per acquisition, and return on ad spend.
- Leverage insights from analytics tools to refine campaigns and identify growth opportunities.
- Present digital marketing performance reports to internal and client teams.
- Maintain a deep understanding of the evolving digital landscape, ensuring campaigns leverage the latest features and best practices.
- Collaborate with brand strategists, creative directors, and other team members to develop digital marketing strategies that align with broader brand strategies and marketing objectives.
- Establish and maintain relationships with external digital vendors, including freelance and contract resources.
Requirements
- 3 to 5 years of professional experience managing digital marketing campaigns at an advertising or media agency or similar working environment.
- Proven track record of managing and optimizing campaigns across Google Ads, social channels, and other major platforms.
- Strong analytical skills and experience with Google Analytics, Semrush, or similar tools to track performance and make data-driven decisions.
- Basic understanding of Google Tag Manager.
- Proactive approach to staying updated on emerging digital marketing trends and platforms.
Nice-to-haves
- Experience with Amazon Ads, TikTok Ads, Shopify, or SEO.
Benefits
- Paid holidays
- Health insurance
- Dental insurance
- Work from home
- 401(k) matching
- Life insurance
