College Co-op: Government Markets - Acquisition Marketing Analyst

Independence Blue Cross - Philadelphia, PA

Full-time - Intern

Philadelphia, PA

Insurance Carriers and Related Activities

About the position

The Acquisition Marketing Analyst Co-op position at Independence Blue Cross is designed for college students, particularly those in their junior or senior year, who are looking to gain hands-on experience in multi-channel marketing. This role involves supporting the marketing team in various tasks related to content development, campaign setup, and compliance with marketing guidelines, all aimed at enhancing the organization's marketing efforts in the government markets sector.

Responsibilities

• Developing content marketing materials such as emails, blogs, and text messages.
• Creating and updating marketing materials to support all sales channels.
• Helping route marketing materials through review processes.
• Testing digital marketing tools.
• Aiding in campaign setup and execution.
• Ensuring marketing materials comply with CMS Medicare Marketing guidelines and internal compliance requirements.
• Assisting in event planning, setup, and execution.

Requirements

• Strong communication skills, both written and verbal.
• Ability to work independently with minimal supervision.
• Proactive and productive work ethic.
• Ability to work well in a team-based setting.

Nice-to-haves

• Experience in multichannel marketing.

Benefits

• Hands-on experience in a professional marketing environment.
• Opportunity to work with a team of high-energy marketing professionals.
• Exposure to various aspects of marketing and compliance in the healthcare sector.