College Intern - Digital Marketing Social Media (Hybrid - Troy, MI) - Health Alliance Plan

Henry Ford Health - Troy, MI

Full-time - Intern

Hybrid - Troy, MI

Ambulatory Health Care Services

About the position

The College Intern - Digital Marketing Social Media position at Health Alliance Plan (HAP) offers a unique opportunity for students to gain practical experience in the healthcare and insurance sector. This paid internship, running from May 12 to August 8, 2025, requires full-time availability and involves a hybrid work format, combining remote and onsite work in Troy, MI. Interns will collaborate with industry professionals, contribute to a Capstone Project, and enhance their skills through networking events and presentations.

Responsibilities

• Conduct comprehensive research on industry trends, healthcare policies, and emerging technologies.
• Analyze data and prepare reports to support strategic decision-making processes.
• Collaborate with cross-functional teams to assist in the planning, development, and implementation of projects.
• Contribute innovative ideas and support the execution of initiatives aimed at improving operational efficiency and customer experience.
• Assist in the collection, organization, and analysis of healthcare-related data.
• Provide exceptional customer service by addressing inquiries and resolving issues.
• Identify opportunities for process optimization and propose innovative solutions.
• Create and maintain accurate documentation, including policies and project-related materials.
• Collaborate effectively with colleagues across departments to support a positive work environment.
• Assist with social media strategy execution and media campaigns.

Requirements

• Currently enrolled in, or a recent graduate of, an accredited 4-year undergraduate or graduate program in a relevant field.
• Excellent research, analytical, and critical thinking skills.
• Proficient in using Microsoft Office Suite (Word, Excel, PowerPoint) and data analysis tools.
• Exceptional verbal and written communication skills.
• Ability to manage multiple tasks simultaneously and meet deadlines.
• Demonstrated adaptability, initiative, and a desire to learn and grow.

Nice-to-haves

• Currently pursuing a bachelor's or master's degree in Communications, Public Relations, Marketing, or a closely related field.
• Some knowledge of social media strategy execution outside of personal use.
• Knowledge of Google and Meta Analytics.
• Advanced computer skills, particularly in Microsoft Office.
• Experience with tagging, link building, user experience, and content management tools.

Benefits

• Competitive health plan options including CDHPs, PPO, and HMO plans.
• Dental and eye care coverage.
• Tuition assistance.
• Family forming benefits.
• Discounts to dozens of businesses.