GPAC - Albany, NY

posted 9 days ago

Full-time - Mid Level
Albany, NY
Administrative and Support Services

About the position

The Marketing/Re-Marketing Specialist position is focused on developing and executing marketing strategies for commercial insurance products in the New York market. This role requires a deep understanding of the commercial insurance landscape and aims to enhance client retention and acquisition through targeted campaigns and effective collaboration with sales teams.

Responsibilities

  • Develop and implement targeted marketing and re-marketing campaigns for commercial insurance products.
  • Utilize AMS360 to manage data, track campaign effectiveness, and generate insightful reports.
  • Collaborate with sales teams to create compelling promotional materials and presentations to secure new business opportunities and retain existing clients.
  • Conduct market research to identify trends, opportunities, and the competitive landscape in the NY commercial insurance market.
  • Build and maintain strong relationships with key carrier underwriters, producers and staff.
  • Stay updated on industry regulations, major medical insurance trends, and best practices.

Requirements

  • 5-10 years of experience in marketing and re-marketing within the commercial insurance sector.
  • Proficiency in AMS360 is required.
  • In-depth knowledge of the New York commercial insurance market.
  • Experience with major commercial insurance carriers.
  • Strong analytical skills and attention to detail.
  • Excellent communication and interpersonal skills.

Benefits

  • 100% employer-paid major medical insurance.
  • 100% employer-paid life insurance.
  • Competitive salary and performance-based bonuses.
  • Opportunities for professional development and advancement.
  • Supportive work environment with a focus on collaboration.
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