Commercial Marketing Manager - 1 of 2

$112,000 - $179,000/Yr

Johnson & Johnson - Trenton, NJ

Full-time - Mid Level

Remote - Trenton, NJ

Chemical Manufacturing

About the position

The Commercial Marketing Manager at Johnson & Johnson's Abiomed Team is responsible for developing and executing regional marketing strategies to enhance therapy adoption and improve patient outcomes in cardiovascular care. This role involves collaboration with field teams and healthcare providers, leveraging insights to create impactful marketing programs, and establishing performance metrics to evaluate campaign effectiveness.

Responsibilities

• Develop regional marketing strategy, planning & execution (launches, campaigns, initiatives). Responsible for indication results.
• Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g. customer-facing tools, talk tracks, internal playbooks, etc).
• Introduce key messages, clinical evidence, and best practices to the field commercial organization.
• Generate engagement opportunities for the field to help them be present, relevant, and build consensus within their healthcare provider customers.
• Develop and maintain subject matter expertise in scientific literature. Drive alignment with publication office strategy and pipeline.
• Develop field communication & training strategy, including All Field Calls, Quarterly Plan of Action live, Annual meeting production.
• Provide leadership to the execution of omni channel strategy (prof ed, PPDs, advertising, etc).
• Communicate and align with internal business partners (e.g. Prof Ed, product management, Upstream mktg).
• Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors.
• Develop and maintain knowledge, emerging science, technological developments, and trends related to relevant therapies and competitive products.
• Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
• Foster strong relationships with key opinion leaders, industry partners, and customers to enhance Abiomed's brand reputation and market presence.

Requirements

• Minimum of 5 years marketing experience, ideally in the medical device market, with a strong business acumen.
• Bachelor's degree required; postgraduate degree preferred.
• Marketing experience in the cardiology space is a plus.
• Innovative thinker, embracing new ideas, processes, and technologies.
• Ability to simplify complex stories and create practical solutions.
• Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute strategies and plans.
• Thrive in a fast-paced, dynamic environment, managing multiple tasks effectively through prioritization and meeting tight deadlines.
• Commitment to achieving goals and driving results. Demonstrated ability to conceive, develop and implement strategies, convert these into tactical marketing plans and deliver results.
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.

Nice-to-haves

• Experience in the medical device market
• Postgraduate degree in a relevant field
• Experience in cardiology marketing

Benefits

• Medical, dental, vision, life insurance
• Short- and long-term disability
• Business accident insurance
• Group legal insurance
• 401(k) retirement plan
• Long-term incentive program
• Vacation - up to 120 hours per calendar year
• Sick time - up to 40 hours per calendar year
• Holiday pay, including Floating Holidays - up to 13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year