Johnson & Johnson - Annapolis, MD

posted 6 days ago

Full-time - Mid Level
Remote - Annapolis, MD
Chemical Manufacturing

About the position

The Commercial Marketing Manager at Johnson & Johnson will be responsible for developing and executing regional marketing strategies for the Abiomed Team, focusing on enhancing therapy adoption and engagement within the healthcare provider community. This role requires a deep understanding of the medical device market, particularly in cardiology, and aims to empower field teams through effective communication and training strategies.

Responsibilities

  • Develop regional marketing strategy, planning & execution for launches, campaigns, and initiatives.
  • Identify barriers and opportunities for therapy adoption and address them through marketing programs.
  • Introduce key messages, clinical evidence, and best practices to the field commercial organization.
  • Generate engagement opportunities for the field to enhance presence and relevance with healthcare provider customers.
  • Develop and maintain subject matter expertise in scientific literature and align with publication office strategy.
  • Develop field communication & training strategy, including All Field Calls and Annual meeting production.
  • Provide leadership to the execution of omni-channel strategy including professional education and advertising.
  • Communicate and align with internal business partners such as Prof Ed and product management.
  • Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, and unmet needs.
  • Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives.

Requirements

  • Minimum of 5 years marketing experience, ideally in the medical device market.
  • Bachelor's degree required; postgraduate degree preferred.
  • Marketing experience in the cardiology space is a plus.
  • Ability to simplify complex stories and create practical solutions.
  • Proven track record of leveraging analytics and customer insights to develop strategies.
  • Excellent interpersonal, communication, and negotiation skills.

Nice-to-haves

  • Experience in a fast-paced, dynamic environment managing multiple tasks effectively.
  • Demonstrated ability to conceive, develop, and implement strategies.

Benefits

  • Medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
  • 401(k) retirement plan participation.
  • Annual performance bonus eligibility.
  • Vacation up to 120 hours per calendar year.
  • Sick time up to 40 hours per calendar year.
  • Holiday pay including up to 13 days per calendar year.
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