Johnson & Johnson - Annapolis, MD
posted 4 months ago
About the position
Johnson & Johnson is currently seeking a Commercial Marketing Manager to join our Abiomed Team located in Danvers, Massachusetts. This position is open to remote candidates and is part of our commitment to health innovation, where we aim to build a world where complex diseases are prevented, treated, and cured. The Commercial Marketing Manager will play a crucial role in our world-class medical device commercial marketing organization, which is dedicated to empowering our field teams and healthcare providers to profoundly impact patients' lives. This role requires a deep understanding of customer and field insights, as well as a commitment to excellence in shaping the future of cardiovascular care. The successful candidate will be responsible for developing regional marketing strategies, planning, and execution of launches, campaigns, and initiatives. They will identify barriers and opportunities for therapy adoption and address them through effective marketing programs, including customer-facing tools and internal playbooks. The role also involves introducing key messages, clinical evidence, and best practices to the field commercial organization, generating engagement opportunities for the field, and developing and maintaining subject matter expertise in scientific literature. Additionally, the Commercial Marketing Manager will drive alignment with publication office strategy and pipeline, develop field communication and training strategies, and provide leadership in executing omni-channel strategies. The position requires building a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, and unmet needs. The candidate will establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization. Strong relationships with key opinion leaders, industry partners, and customers will be essential to enhance Abiomed's brand reputation and market presence.
Responsibilities
- Develop regional marketing strategy, planning & execution (launches, campaigns, initiatives).
- Responsible for indication results.
- Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g., customer-facing tools, talk tracks, internal playbooks, etc).
- Introduce key messages, clinical evidence, and best practices to the field commercial organization.
- Generate engagement opportunities for the field to help them be present, relevant, and build consensus within their healthcare provider customers.
- Develop and maintain subject matter expertise in scientific literature.
- Drive alignment with publication office strategy and pipeline.
- Develop field communication & training strategy, including All Field Calls, Quarterly Plan of Action live, Annual meeting production.
- Provide leadership to the execution of omni-channel strategy (prof ed, PPDs, advertising, etc).
- Communicate and align with internal business partners (e.g., Prof Ed, product management, Upstream mktg).
- Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors.
- Develop and maintain knowledge, emerging science, technological developments, and trends related to relevant therapies and competitive products.
- Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
- Foster strong relationships with key opinion leaders, industry partners, and customers to enhance Abiomed's brand reputation and market presence.
Requirements
- Minimum of 5 years marketing experience, ideally in the medical device market, with a strong business acumen.
- Bachelor's degree required; postgraduate degree preferred.
- Marketing experience in the cardiology space is a plus.
- Ability to simplify complex stories and create practical solutions.
- Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute strategies and plans.
- Thrive in a fast-paced, dynamic environment, managing multiple tasks effectively through prioritization and meeting tight deadlines.
- Commitment to achieving goals and driving results.
- Demonstrated ability to conceive, develop and implement strategies, convert these into tactical marketing plans and deliver results.
- Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.
Nice-to-haves
- Experience in the cardiology space is a plus.
- Postgraduate degree preferred.
Benefits
- Medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
- Participation in the Company's consolidated retirement plan (pension) and savings plan (401(k)).
- Eligibility for the Company's long-term incentive program.
- Vacation - up to 120 hours per calendar year.
- Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington - up to 56 hours per calendar year.
- Holiday pay, including Floating Holidays - up to 13 days per calendar year.
- Work, Personal and Family Time - up to 40 hours per calendar year.
