Johnson & Johnson - Little Rock, AR

posted 6 days ago

Full-time - Mid Level
Remote - Little Rock, AR
Chemical Manufacturing

About the position

The Commercial Marketing Manager at Johnson & Johnson will be responsible for developing and executing regional marketing strategies for the Abiomed Team, focusing on enhancing therapy adoption and engagement within the healthcare provider community. This role requires a deep understanding of the medical device market, particularly in cardiology, and aims to empower field teams through effective communication and training strategies. The position emphasizes collaboration, innovation, and data-driven decision-making to optimize marketing initiatives and improve patient outcomes.

Responsibilities

  • Develop regional marketing strategy, planning & execution (launches, campaigns, initiatives). Responsible for indication results.
  • Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs.
  • Introduce key messages, clinical evidence, and best practices to the field commercial organization.
  • Generate engagement opportunities for the field to help them be present, relevant, and build consensus within their healthcare provider customers.
  • Develop and maintain subject matter expertise in scientific literature.
  • Drive alignment with publication office strategy and pipeline.
  • Develop field communication & training strategy, including All Field Calls, Quarterly Plan of Action live, Annual meeting production.
  • Provide leadership to the execution of omni channel strategy (prof ed, PPDs, advertising, etc).
  • Communicate and align with internal business partners (e.g. Prof Ed, product management, Upstream mktg).
  • Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors.
  • Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
  • Foster strong relationships with key opinion leaders, industry partners, and customers to enhance Abiomed's brand reputation and market presence.

Requirements

  • Minimum of 5 years marketing experience, ideally in the medical device market, with a strong business acumen.
  • Bachelor's degree required; postgraduate degree preferred.
  • Marketing experience in the cardiology space is a plus.
  • Ability to simplify complex stories and create practical solutions.
  • Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute strategies and plans.
  • Thrive in a fast-paced, dynamic environment, managing multiple tasks effectively through prioritization and meeting tight deadlines.
  • Commitment to achieving goals and driving results.
  • Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.

Nice-to-haves

  • Innovative thinker, embracing new ideas, processes, and technologies.
  • Demonstrated ability to develop and implement strategies, translating them into tactical marketing plans.

Benefits

  • Medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
  • 401(k) retirement plan participation.
  • Long-term incentive program eligibility.
  • Vacation - up to 120 hours per calendar year.
  • Sick time - up to 40 hours per calendar year; for employees in Washington - up to 56 hours per calendar year.
  • Holiday pay, including Floating Holidays - up to 13 days per calendar year.
  • Work, Personal and Family Time - up to 40 hours per calendar year.
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