Commercial Marketing Manager - 1 of 2

$112,000 - $179,000/Yr

Johnson & Johnson - Hartford, CT

Full-time - Mid Level

Remote - Hartford, CT

Chemical Manufacturing

About the position

The Commercial Marketing Manager at Johnson & Johnson's Abiomed Team is responsible for developing and executing regional marketing strategies to enhance therapy adoption and improve patient outcomes in cardiovascular care. This role involves collaboration with field teams and healthcare providers, leveraging insights to create impactful marketing programs, and establishing performance metrics to evaluate campaign effectiveness.

Responsibilities

• Develop regional marketing strategy, planning & execution for launches, campaigns, and initiatives.
• Identify barriers and opportunities for therapy adoption and address them through marketing programs.
• Introduce key messages, clinical evidence, and best practices to the field commercial organization.
• Generate engagement opportunities for the field to build consensus within healthcare provider customers.
• Develop and maintain subject matter expertise in scientific literature and align with publication office strategy.
• Develop field communication & training strategy, including All Field Calls and Quarterly Plan of Action live.
• Provide leadership to the execution of omni-channel strategy including professional education and advertising.
• Communicate and align with internal business partners such as Prof Ed and product management.
• Build a deep understanding of target markets, including technology and healthcare trends.
• Establish performance metrics and KPIs to evaluate marketing campaign effectiveness and make data-driven recommendations.
• Foster strong relationships with key opinion leaders, industry partners, and customers.

Requirements

• Minimum of 5 years marketing experience, ideally in the medical device market.
• Bachelor's degree required; postgraduate degree preferred.
• Marketing experience in the cardiology space is a plus.
• Demonstrated ability to develop and implement strategies and translate them into tactical marketing plans.
• Excellent interpersonal, communication, and negotiation skills for a wide variety of audiences.

Nice-to-haves

• Innovative thinker, embracing new ideas, processes, and technologies.
• Ability to simplify complex stories and create practical solutions.
• Proven track record of leveraging analytics and customer insights to develop strategies.

Benefits

• Medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
• 401(k) retirement plan participation.
• Annual performance bonus based on individual and corporate performance.
• Vacation - up to 120 hours per calendar year.
• Sick time - up to 40 hours per calendar year; up to 56 hours for Washington residents.
• Holiday pay, including Floating Holidays - up to 13 days per calendar year.