Commercial Roofing Chief Marketing Officer

$130,000 - $200,000/Yr

Nations Roof - Atlanta, GA

Full-time - Senior

Atlanta, GA

Specialty Trade Contractors

About the position

As the Chief Marketing Officer (CMO) at Nations Roof, you will play a pivotal role in steering the organization's marketing efforts. This senior executive position encompasses the strategic development and execution of comprehensive marketing strategies designed to drive revenue growth, elevate brand awareness, and fortify brand equity. You will lead the marketing initiatives, establish key marketing objectives, and strategically allocate the marketing budget to optimize outcomes and ensure alignment with the organization's overarching business goals. Your expertise will be crucial in shaping the future of a growing industry leader, as you develop and execute strategic marketing plans that align with bold organizational goals and drive impressive revenue growth. In this role, you will dive deep into consumer behavior, market trends, and competitive dynamics to craft data-driven strategies that set Nations Roof apart from its competitors. You will design and oversee captivating marketing collateral and campaigns that captivate our target audience and deliver outstanding results. Your responsibilities will also include planning and executing promotions, utilizing analytics and consumer insights to create compelling content, and ensuring our website content is fresh, relevant, and optimized for search engines to enhance our online visibility. You will efficiently manage and allocate the marketing budget to maximize ROI and achieve financial objectives, while tracking marketing expenditures to ensure alignment with strategic goals. As a brand champion, you will elevate and maintain our brand equity through strategic positioning and consistent messaging across all marketing platforms. Additionally, you will recruit, manage, and mentor a top-notch marketing team, fostering a culture of high performance and continuous growth. Collaboration is key in this role, as you will work seamlessly with internal departments such as sales, product development, operations, and finance to align marketing strategies with overall business goals. You will also partner with external agencies, designers, and production teams to ensure high-quality execution of marketing projects. Your analytical approach will employ data analytics to track campaign performance, refine strategies, and drive continuous improvement based on market feedback and competitive analysis. Overall, this position requires a visionary marketer who can turn insights into action and lead a high-performance team to achieve strategic marketing objectives.

Responsibilities

• Develop and execute strategic marketing plans that align with organizational goals and drive revenue growth.
• Analyze consumer behavior, market trends, and competitive dynamics to craft data-driven strategies.
• Design and oversee marketing collateral and campaigns that engage the target audience.
• Plan and execute promotions, including coupons, giveaways, and contests to boost engagement.
• Utilize analytics and consumer insights to create compelling content and optimize campaign performance.
• Ensure website content is fresh, relevant, and optimized for search engines.
• Develop and implement a video content strategy, overseeing high-quality video production.
• Manage and allocate the marketing budget to maximize ROI and achieve financial objectives.
• Track marketing expenditures to ensure alignment with strategic goals.
• Elevate and maintain brand equity through strategic positioning and consistent messaging.
• Ensure cohesive brand-related content across all marketing platforms.
• Recruit, manage, and mentor a high-performing marketing team.
• Provide ongoing coaching and professional development to enhance team capabilities.
• Collaborate with internal departments to align marketing strategies with business goals.
• Partner with external agencies and production teams for high-quality marketing execution.
• Identify and assess new market opportunities and industry trends to expand market reach.
• Develop strategies to enhance customer satisfaction and foster long-term loyalty.
• Employ data analytics to track campaign performance and drive continuous improvement.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field required.
• 10 or more years of marketing/communication and progressive leadership experience in the services industry in an organization larger than $250M in assets.
• 8 or more years of experience in a supervisory/management role leading a project, process, or team.
• Advanced experience in planning and executing digital and traditional marketing strategies that increase shareholder value.
• Extensive experience in brand management, product development, market research, and corporate communications.
• Excellent negotiating skills and experience managing vendor/agency relationships.
• Proven experience in creating and presenting project proposals and reports clearly and concisely.
• Advanced experience in determining and reporting on marketing analytics and ROI.
• Experience hiring, managing, and developing staff.
• Exceptional written and verbal communication skills.
• Ability to manage multiple priorities within demanding timeframes.
• Excellent project management and planning skills.
• Knowledge of federal and state laws and regulations relating to marketing.

Benefits

• Salaried Position: $130K-$200K Base + incentive
• Medical, Dental, Vision Benefits
• Accident and Disability Insurance
• Life Insurance
• Holiday and Vacation
• 401(K) with employer match