Communication & Technology Manager

Auburn University - Montgomery, AL

Full-time - Mid Level

Montgomery, AL

Educational Services

About the position

The Communication & Technology Manager at Auburn University at Montgomery is a pivotal role within the Office of Admissions, tasked with developing and executing communication strategies that align with the university's enrollment goals. This position involves managing and maintaining the prospective student database, ensuring that communication streams are effectively designed to engage prospective students through various channels. The manager will be responsible for implementing and overseeing all CRM communications and digital content related to enrollment campaigns, which includes managing email and SMS strategies aimed at increasing inquiry and application conversion rates. In addition to managing digital communications, the Communication & Technology Manager will create a comprehensive social media strategy for the Admissions office, focusing on building interest and awareness among potential students. This includes monitoring trends in social media tools and applications to enhance the office's outreach efforts. The role also requires coordination with University Marketing to align marketing strategies and ensure that admissions mailings are consistent and timely. The manager will engage directly with prospective students and their families, applying recruitment and counseling theories to foster a positive image of Auburn University at Montgomery. This involves collaborating with high school and college counselors to promote the university and working with the admissions team to brainstorm and implement innovative marketing ideas. Overall, the Communication & Technology Manager plays a crucial role in shaping the university's communication landscape and driving enrollment through strategic outreach and engagement efforts.

Responsibilities

• Develop communication plans that align with university enrollment goals and objectives.
• Manage and maintain the prospective student database.
• Create and manage complex enrollment communication streams across multiple channels.
• Implement and manage all CRM communications and digital content related to campaigns.
• Manage and deploy strategies for enrollment email and SMS campaigns to increase inquiry and application conversion.
• Create a social media strategy for Admissions to develop interest and awareness.
• Monitor trends in social media tools and applications to enhance usage in Admissions.
• Manage admissions mailings to ensure consistency and adherence to deadlines.
• Coordinate with University Marketing to align marketing strategies.
• Schedule and assemble materials for communications.
• Meet with prospective students and/or parents to provide information and support.
• Apply recruiting and counseling theories to attract qualified students.
• Collaborate with high school and college counselors to promote a positive image of AUM.
• Work with the admissions team to develop new marketing ideas.
• Implement and maintain a social media presence between the Office of Admissions and potential students.

Requirements

• A Bachelor's Degree in a related area.
• 4 years of related work experience in marketing automation and/or email campaign communication systems.
• Strong knowledge of student recruitment techniques and marketing principles.
• Exceptional oral and written communication skills.
• Strong interpersonal skills and problem analysis skills.
• Ability to develop and implement short and long-term strategies for achieving specific objectives.
• Ability to quickly establish rapport with others and communicate effectively with diverse audiences.
• Ability to manage project activities and supervise others.
• Strong proficiency in Microsoft Office and other technology platforms.

Nice-to-haves

• Experience with customer relations management software and data analytics reporting.
• Familiarity with social media management tools and strategies.

Benefits

• Competitive salary range of $59.3K - $75K per year.
• Opportunities for professional development and growth within the university.
• A supportive work environment that values diversity and inclusion.