Communications and Marketing Specialist

$41,208 - $53,340/Yr

Wake Technical Community College - Raleigh, NC

Full-time - Mid Level

Raleigh, NC

Educational Services

About the position

The Communications and Marketing Specialist at Wake Technical Community College plays a pivotal role in shaping the institution's narrative and outreach efforts. This position is designed for a creative individual who excels in storytelling and is adept at crafting compelling promotional and informational content. The specialist will collaborate with a dynamic team of marketing, public relations, and graphic design professionals to develop and implement effective marketing and communications strategies across various platforms. The role requires a blend of creativity, strategic thinking, and technical skills to engage diverse audiences effectively. In this role, the specialist will be responsible for writing persuasive promotional content for both print and digital marketing materials, including advertisements, brochures, and newsletters. They will also create press releases and success stories that highlight the achievements and initiatives of Wake Tech, ensuring that the messaging is clear, accurate, and engaging. The specialist will utilize various digital channels to disseminate this content, including email, social media, and the college's website, while also managing the college's internal communications to keep employees and students informed. Additionally, the Communications and Marketing Specialist will support the execution of marketing campaigns, coordinate event activities, and serve as a liaison with student leaders to gather success stories. The role involves attending college events to capture content and promote the college's initiatives, making it essential for the specialist to be proactive and adaptable in a fast-paced environment. This position not only requires strong writing and editing skills but also a deep understanding of marketing best practices and the ability to analyze data to assess the effectiveness of communication strategies.

Responsibilities

• Writes creative, persuasive promotional content for print and digital marketing collateral including ads, commercials, publications, brochures, and digital monitors.
• Writes and formats compelling email and newsletter content for the general public, community stakeholders, and prospective and continuing students, and disseminates using email distribution system.
• Writes press releases, student success stories, and website news articles that highlight Wake Tech initiatives, activities, and successes.
• Writes accurate and effective internal informational messages for employees and students.
• Supports the coordination and execution of marketing campaign activities, including delivery of advertising assets to vendors and oversight of marketing tables at key events utilizing promotional collateral, signage, and giveaway items.
• Attends college and student events, taking photographs and video, and writing articles for dissemination on website, social media and in printed publications.
• Serves as liaison with student leaders and helps mine success stories about students and alumni.
• Writes and posts announcements and digital slides on the college's employee and student portals.
• Serves as back up on social media and digital monitor posting as needed.
• Supports special event planning.
• Collaborates with Creative Services on design, photography and other visuals.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or related field.
• Two years' experience in communications, marketing, public relations with a focus on digital communications.
• Exceptional writing and editing skills.
• Exceptional customer service and interpersonal skills, both verbal and written.
• Demonstrated thorough knowledge of marketing and communications best practices to leverage consumer psychology and targeted marketing to create long-term strategies to ultimately increase enrollment, retention, and engagement of current or recent students.
• Skilled in market research, data interpretation, and use of analytics to track outcomes and assess effectiveness of messages, modalities, and timing, and adjusts marketing communication plans accordingly.
• Proficient in Microsoft Office Suite.
• Proficient in digital communications methods and strategies, including but not limited to: email, social media, website, mobile app, and digital publications and monitors.
• Ability to problem-solve, thinking logically, and troubleshoot issues.
• Ability to maintain strict confidentiality at all times.
• Excellent organizational and time management skills.
• Ability to multi-task and work with a high degree of accuracy in a fast-paced environment.
• Ability to work outside of normal business hours to relay important announcements or attend student events when needed.

Nice-to-haves

• Experience working in communications at a higher education institution.
• Experience with a CRM system.